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~subject:"Online-Marketing"
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Online-Marketing
Consumer behaviour
23
Konsumentenverhalten
23
Brand management
22
Markenführung
22
Advertising effects
11
Beziehungsmarketing
11
Brand image
11
Markenimage
11
Relationship marketing
11
Werbewirkung
11
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Markenartikel
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Internet marketing
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8
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8
Marketingmanagement
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Marketing
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Social web
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Communication media
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Decision
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Innovation
3
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Calder, Bobby J.
7
Malthouse, Edward C.
6
Sternthal, Brian
2
Vandenbosch, Mark B.
2
Dessart, Laurence
1
Hessary, Yasaman Kamyab
1
Johnson, Lester W.
1
Kim, Su Jung
1
Leckie, Civilai
1
Lee, Angela Y.
1
Malthouse, Edward Carl
1
Marbach, Julia
1
Maslowska, Ewa
1
Morgan-Thomas, Anna
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Nunan, Daniel
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1
Raquel, Cristiana
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Schaedel, Ute
1
Uzunoglu, Ebru
1
Veloutsou, Cleopatra
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Wang, Wei-Lin
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Journal of marketing management : MM
2
Customer engagement : contemporary issues and challenges
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of media business studies
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Kellogg on marketing
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The handbook of communication engagement
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ECONIS (ZBW)
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1
Advertising strategy
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 215-246)
.
2001
Persistent link: https://www.econbiz.de/10001612986
Saved in:
2
Building brands through effective advertising
Sternthal, Brian
;
Lee, Angela Y.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 129-149)
.
2005
Persistent link: https://www.econbiz.de/10003285350
Saved in:
3
Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
4
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
5
Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.
;
Malthouse, Edward C.
;
Maslowska, Ewa
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
Saved in:
6
B2B content marketing for professional services : in-person versus digital contacts
Wang, Wei-Lin
;
Malthouse, Edward Carl
;
Calder, Bobby J.
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 160-168
Persistent link: https://www.econbiz.de/10012107704
Saved in:
7
From advertising to engagement
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
The handbook of communication engagement
,
(pp. 411-420)
.
2018
Persistent link: https://www.econbiz.de/10011871822
Saved in:
8
An experimental study of the relationship between online engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
;
Schaedel, Ute
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 321-331
Persistent link: https://www.econbiz.de/10003893295
Saved in:
9
Not all clicks are equal : detecting engagement with digital content
Zhou, Yayu
;
Calder, Bobby J.
;
Malthouse, Edward C.
; …
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 90-107
Persistent link: https://www.econbiz.de/10013327902
Saved in:
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