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Impact of website interface on customer experience and engagement intention in online hotel booking

Le, Tran-Thien-Y.; Chen, Ja-Shen - In: International journal of information systems in the … 14 (2022) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10012799971

Social media for identifying lead users? : insights into lead users' social media habits

Ernst, Markus; Brem, Alexander - In: International journal of innovation and technology … 14 (2017) 4, pp. 1750022-1-21

Persistent link: https://www.econbiz.de/10011746294

Social media user self-efficacy moderating hotel satisfaction and posting behaviour

Maamari, Bassem E.; Chaanine, Johnny Chalita - In: International journal of leisure and tourism marketing … 7 (2020) 1, pp. 67-83

Persistent link: https://www.econbiz.de/10012513429

Keeping up with influencers : exploring the impact of social presence and parasocial interactions on Instagram

Kim, Hyosun - In: International journal of advertising : the review of … 41 (2022) 3, pp. 414-434

Persistent link: https://www.econbiz.de/10013209341

Pekkala, Kaisa; Zoonen, Ward van - In: European management journal 40 (2022) 1, pp. 67-76

Persistent link: https://www.econbiz.de/10013191147

Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective

Kumar, Jitender - In: Journal of strategic marketing 30 (2022) 4, pp. 355-388

Persistent link: https://www.econbiz.de/10013370883

Factors affecting users comments, intention to share, and sharing attitude : evidence from the facebook platform

Al-Rawabdeh, Wasfi - In: Global journal of business research : GJBR 16 (2022) 1, pp. 41-55

Persistent link: https://www.econbiz.de/10013414605

How and why (imagined) online reviews impact frontline retail encounters

Marder, Ben; Angell, Robert J.; Boyd, Eric - In: Journal of retailing 99 (2023) 2, pp. 265-279

Persistent link: https://www.econbiz.de/10014321993

The relationship between needs, motivations and information sharing behaviors on social media : focus on the self-connection and social connection

Kim, Miyea; Jun, Mina; Han, Jeongsoo - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10013553025

The role of self-efficacy and firm size in the online advertising services continuous adoption intention : theory of planned behavior approach

Bui Thanh Khoa - In: Journal of open innovation : technology, market, and … 9 (2023) 1, pp. 1-12

Based on the Theory of Planned Behavior (hereafter TPB), this study aimed to empirically examine the influence of attitudes, subjective norms, and perceived behavioral control on companies' online advertising services (OAS) continuous adoption intention. Additionally, the study assessed the...

Persistent link: https://www.econbiz.de/10014289311

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