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~subject:"Online-Marketing"
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Online-Marketing
Consumer behaviour
76
Konsumentenverhalten
76
Beziehungsmarketing
55
Relationship marketing
55
Customer integration
29
Kundenintegration
29
Brand management
28
Markenführung
28
Brand image
19
Dienstleistungsqualität
19
Markenimage
19
Service quality
19
Customer satisfaction
16
Kundenzufriedenheit
16
Social Web
16
Social web
16
USA
15
United States
15
Customer engagement
13
Internet marketing
13
Brand
12
Markenartikel
12
Beschwerdemanagement
8
Complaint management
8
Stakeholder
8
Confidence
7
Dienstleistungssektor
7
Marketing management
7
Marketingmanagement
7
Online retailing
7
Online-Handel
7
Personality psychology
7
Persönlichkeitspsychologie
7
Service industry
7
Vertrauen
7
Viral marketing
7
Virales Marketing
7
Bibliometrics
6
Bibliometrie
6
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English
13
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Hollebeek, Linda D.
13
Conduit, Jodie
4
Bowden, Jana
2
Brodie, Roderick J.
2
Luoma-aho, Vilma
2
Abbasi, Amir Zaib
1
Brodie, R. J.
1
Ding Hooi Ting
1
Glynn, Mark S.
1
Higgins, E. Tory
1
Hussain, Ali
1
Islam, Jamid Ul
1
Juric, Biljana
1
Kilgour, Mark
1
King, Ceridwyn
1
Li, Jing
1
Macky, Keith
1
Mathmann, Frank
1
Rahman, Zillur
1
Sasser, Sheila L.
1
Schultz, Carsten D.
1
Septianto, Felix
1
So, Kevin Kam Fung
1
Solem, Birgit Andrine Apenes
1
Solem, Birgit Apenes
1
Tang, Wenyan
1
Wilson, Bradley
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
The journal of services marketing
2
Harnessing the power of social media and web analytics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of advertising
1
Journal of service theory and practice : JSTP
1
Marketing intelligence & planning
1
Psychology & marketing
1
The handbook of communication engagement
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ECONIS (ZBW)
13
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1
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
Saved in:
2
Customer engagement : contemporary issues and challenges
Brodie, Roderick J.
(
ed.
);
Hollebeek, Linda D.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011412087
Saved in:
3
Marketing in an interactive world : the evolving nature of communication processes using social media
Sasser, Sheila L.
;
Kilgour, Mark
;
Hollebeek, Linda D.
- In:
Harnessing the power of social media and web analytics
,
(pp. 29-52)
.
2014
Persistent link: https://www.econbiz.de/10010340875
Saved in:
4
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
5
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
6
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
7
Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.
;
Juric, Biljana
;
Tang, Wenyan
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
Saved in:
8
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
9
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
10
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
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