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Online-Marketing
Konsumentenverhalten
78,647
Consumer behaviour
78,635
Marketing
29,201
Theorie
11,325
Theory
11,288
Beziehungsmarketing
9,605
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9,604
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8,029
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8,013
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6,756
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6,687
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6,489
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6,330
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6,251
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5,911
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5,805
Germany
5,723
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5,671
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5,665
Online-Handel
5,511
Online retailing
5,507
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5,505
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5,501
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5,094
Social Web
5,024
Social web
5,021
Markenartikel
4,525
Brand
4,486
Einzelhandel
4,465
Service quality
4,333
Dienstleistungsqualität
4,326
Retail trade
4,303
Electronic Commerce
3,975
Werbewirkung
3,917
Advertising effects
3,875
Werbung
3,874
E-commerce
3,670
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3,627
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3,597
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Dwivedi, Yogesh Kumar
15
Lammenett, Erwin
15
Ghose, Anindya
14
Filieri, Raffaele
13
Ko, Eunju
12
Law, Chun Hung Roberts
11
Jerath, Kinshuk
10
Pauwels, Koen
10
Reijmersdal, Eva A. van
10
Rita, Paulo
10
Stephen, Andrew T.
10
Urban, Glen L.
10
Wilbur, Kenneth C.
10
Akram, Umair
9
Grewal, Dhruv
9
Hauser, John R.
9
Hollebeek, Linda D.
9
Pelsmacker, Patrick de
9
Scott, David Meerman
9
Usman, Osly
9
Ahuja, Vandana
8
Hudders, Liselot
8
Kannan, P. K.
8
Liberali, Guilherme
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Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Rozendaal, Esther
8
Seo, Yuri
8
Sreejesh, S.
8
Tuten, Tracy L.
8
Wu, Luorong
8
Bellman, Steven
7
Choi, Yung Kyun
7
Conduit, Jodie
7
Dennis, Charles
7
Dens, Nathalie
7
Kotler, Philip
7
Kumar, Vikas
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
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Springer Fachmedien Wiesbaden
18
American Marketing Association
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Deutscher Dialogmarketing Verband
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Information Resources Management Association
6
National Bureau of Economic Research
5
Haufe-Lexware GmbH & Co. KG
4
IGI Global
4
Campus Verlag
3
MITP Verlags-GmbH & Co. KG
3
OECD
3
Universität Mannheim
3
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2
Berliner Wissenschafts-Verlag
2
RWTH Aachen
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Association of National Advertisers
1
Books on Demand GmbH <Norderstedt>
1
BusinessVillage GmbH
1
Deutscher Fachverlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
European Advertising Academy
1
European Travel Commission
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Expertentagung "Social Media Marketing im Spitzensport" <2., 2013, Ismaning>
1
Fachhochschule Reutlingen / European School of Business
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
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Journal of business research : JBR
197
Journal of retailing and consumer services
148
International journal of internet marketing and advertising : IJIMA
126
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
65
Journal of promotion management : innovations in planning and applied research
57
Journal of internet commerce
53
International journal of hospitality management
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
49
The journal of product & brand management
47
Cogent business & management
42
Management science : journal of the Institute for Operations Research and the Management Sciences
40
Electronic commerce research
36
Journal of advertising research
34
SpringerLink / Bücher
34
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing
32
Information systems research : ISR
31
International journal of technology marketing : IJTMkt
31
Journal of promotion management : JPM
31
Young consumers : insight and ideas for responsible marketers
31
Psychology & marketing
30
Technological forecasting & social change : an international journal
30
The journal of brand management : an international journal
30
Journal of management information systems : JMIS
28
Asia Pacific journal of marketing and logistics
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
International journal of contemporary hospitality management
26
Journal of marketing research : JMR
25
Marketing intelligence & planning
25
Springer eBook Collection
25
Journal of hospitality marketing & management
24
Journal of marketing management : MM
24
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ECONIS (ZBW)
5,095
USB Cologne (EcoSocSci)
22
EconStor
4
OLC EcoSci
2
RePEc
1
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1
Visual perceptions of snack packages among preschool children
Nelson, Michelle R.
;
Duff, Brittany R. L.
;
Ahn, Regina
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 385-406
Persistent link: https://www.econbiz.de/10011522148
Saved in:
2
You eat "like a girl" : gender differences in content and effects of
food
advertising depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Saved in:
3
Buy what is advertised on television? : evidence from bans on child-directed
food
advertising
Huang, Rui
;
Yang, Muzhe
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
Saved in:
4
Attitudes of Indonesian mothers toward
food
advertising directed to children
Waller, David S.
;
Lanasier, Evi V.
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
Saved in:
5
Online
food
advertisements and the role of emotions in adolescents'
food
choices
Vecchi, Martina
;
Fan, Linlin
;
Myruski, Sarah
;
Yang, Wei
; …
- In:
Canadian journal of agricultural economics : CJAE
72
(
2024
)
1
,
pp. 45-76
Persistent link: https://www.econbiz.de/10014536353
Saved in:
6
Age-dependent effects of
food
advergame brand integration and interactivity
Rifon, Nora J.
;
Quilliam, Elizabeth Taylor
;
Peak, Hye-jin
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 475-508
Persistent link: https://www.econbiz.de/10010412895
Saved in:
7
Content hungry : how the nutrition of
food
media influences social media engagement
Pancer, Ethan
;
Philp, Matthew
;
Poole, Maxwell
; …
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
2
,
pp. 336-349
Persistent link: https://www.econbiz.de/10013177945
Saved in:
8
Food
, beverages and social media : trends and tools for economic research
Cash, Sean B.
;
Alhabash, Saleem
;
Fretes, Gabriela
;
Ma, …
- In:
A modern guide to food economics
,
(pp. 297-326)
.
2022
Persistent link: https://www.econbiz.de/10013361341
Saved in:
9
Influencer-
Marketing
: Strategie, Briefing, Monitoring
Funke, Sven-Oliver
-
2019
-
1. Auflage
Persistent link: https://www.econbiz.de/10011893433
Saved in:
10
Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile
marketing
segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.
;
Strasheim, Arien
;
Grobler, Anske F.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
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