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Combined fuzzy theory and Delphi method for instruments designing framework of online marketing flexibility dimensions

Kumar, Anil; Sindhwani, Piyush; Trivedi, Shrawan Kumar - In: International journal of services technology and … 26 (2020) 4, pp. 341-356

Persistent link: https://www.econbiz.de/10012503583

Online buyer's perspective of e-shops credibility : measurement dimensions

Țugulea, Oana; Andrei, Andreia Gabriela; Stoian … - In: Management dynamics in the knowledge economy 5 (2017) 4, pp. 641-661

Addressing the debated topic of credibility in online sales, the present study analyses buyer's perspective. The study develops from the literature to test and refine a multi-dimensional measurement of e-shops credibility. Consumer's criteria for assessing e-shops credibility are empirically...

Persistent link: https://www.econbiz.de/10011802574

Effect of eWOM valence on online retail sales

Roy, Gobinda; Datta, Biplab; Basu, Rituparna - In: Global business review 18 (2017) 1, pp. 198-209

Persistent link: https://www.econbiz.de/10011665456

Value proposition and firm performance : segmentation of Polish online companies

Doligalski, Tymoteusz; Zaborek, Piotr; … - In: International journal of business performance management 16 (2015) 2/3, pp. 133-148

Persistent link: https://www.econbiz.de/10011316430

E-commerce purchasing behaviour and the level of consumers' income in Poland and Great Britain

Szalonka, Katarzyna; Sadowa, Agnieszka; Wicka, Aleksandra; … - In: European research studies 23 (2020) 6, pp. 552-568

Persistent link: https://www.econbiz.de/10012510375

Exploiting e-commerce trends for international market expansion : the perspective of Polish fashion firms

Bartosik-Purgat, Małgorzata; Jankowska, Barbara - In: European journal of international management : EJIM 14 (2020) 6, pp. 1049-1069

Persistent link: https://www.econbiz.de/10012316161

Differences between software retailers from cambridge and braşov regarding online marketing strategies

Boitor, Axenia Bianca; Brǎtucu, Gabriel - In: The international journal of management science and … (2013) 9, pp. 36-54

This paper presents an analysis and a comparison of the software traders' attitude from Bras,ov and Cambridge cities regarding the online promotion and marketing strategies used on the software market. Two surveys among traders in Cambridge and Bras,ov were performed and the results of the...

Persistent link: https://www.econbiz.de/10010354384

Thumbs up, sales up? : the contingent effect of Facebook likes on sales performance in social commerce

Lee, Kyunghee; Lee, Byungtae; Oh, Wonseok - In: Journal of management information systems : JMIS 32 (2015) 4, pp. 109-143

Persistent link: https://www.econbiz.de/10011491413

Accounting implications of online commerce

Budacia, Lucian Constantin Gabriel - In: Romanian economic and business review 16 (2021) 1, pp. 7-12

Persistent link: https://www.econbiz.de/10012631936

An empirical analysis of seller advertising strategies in an online marketplace

Sun, Haoyan; Fan, Ming; Tan, Yong - In: Information systems research : ISR 31 (2020) 1, pp. 37-56

Persistent link: https://www.econbiz.de/10012242419

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