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Emerging promotional and pricing approaches in the US pharmaceutical market
O'Connor, Genevieve E. - In: The journal of product & brand management 23 (2014) 7, pp. 572-580
Persistent link: https://www.econbiz.de/10010467440
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Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia; Donkor, Paul Owusu - In: Digital innovations, business and society in Africa : …, (pp. 165-190). 2022
Persistent link: https://www.econbiz.de/10012821149
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CyberRx : emerging social media marketing strategy for pharmaceuticals
Rader, Charles Scott; Subhan, Zahed; Lanier, Clinton D.; … - In: International journal of pharmaceutical and healthcare … 8 (2014) 2, pp. 193-225
Persistent link: https://www.econbiz.de/10010388960
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Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.; Limbu, Yam B. - In: Marketing intelligence & planning 34 (2016) 7, pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
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Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
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How do restrictions on advertising affect consumer search?
Chiou, Lesley; Tucker, Catherine - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
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Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.; Iyer, Rajesh; Eastman, Jacqueline K. - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
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Content analysis of efficacy descriptions on branded pharmaceutical websites
Davis, Joel J. - In: Journal of medical marketing : device, diagnostic and … 12 (2012) 4, pp. 211-220
Persistent link: https://www.econbiz.de/10009685928
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The Tip of the Iceberg of Misleading Online Advertising; Comment on 'Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion : A Content Analysis of FDA Warning Lett...
Mintzes, Barbara - 2016
Kim's overview of Food and Drug Administration (FDA) regulatory actions from 2005 to 2014 is a comprehensive analysis of the US regulatory experience with online direct-to-consumer advertising (DTCA) of prescription medicines. This experience is of relevance internationally as online DTCA...
Persistent link: https://www.econbiz.de/10012994980