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Fit Does Matter! An Empirical...
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Online-Marketing
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Electronic Commerce
22,955
E-commerce
20,584
Online-Handel
11,038
Online retailing
10,979
Theorie
10,713
Theory
10,545
Beziehungsmarketing
9,853
Relationship marketing
9,839
Markenführung
7,475
Brand management
7,471
Markenimage
6,568
Brand image
6,544
Social Web
6,037
Social web
6,034
Internet
5,927
Deutschland
5,910
Internet marketing
5,783
USA
5,767
Kundenzufriedenheit
5,764
Customer satisfaction
5,759
United States
5,520
Germany
5,477
Einzelhandel
4,990
Retail trade
4,861
Dienstleistungsqualität
4,705
Service quality
4,701
Brand
4,256
Markenartikel
4,252
Werbewirkung
3,625
Advertising effects
3,584
Verbraucherverhalten
3,564
Experiment
3,465
Preismanagement
3,270
Pricing strategy
3,265
Emotion
3,175
Werbung
3,000
Virales Marketing
2,998
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Online availability
All
Undetermined
3,040
Free
1,028
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Article
4,542
Book / Working Paper
1,306
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12
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Article in journal
4,206
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329
Book section
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182
Non-commercial literature
182
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134
Arbeitspapier
132
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92
Sammelwerk
92
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87
Hochschulschrift
83
Conference paper
51
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51
Ratgeber
44
Guidebook
43
Lehrbuch
41
Konferenzschrift
37
Thesis
37
Textbook
31
Case study
23
Fallstudie
23
Amtsdruckschrift
14
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14
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14
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14
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14
Handbuch
14
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11
Sammlung
11
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9
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8
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8
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5
Reprint
3
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2
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English
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German
306
Russian
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French
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1
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Dwivedi, Yogesh Kumar
16
Ghose, Anindya
16
Lammenett, Erwin
16
Law, Chun Hung Roberts
16
Kollmann, Tobias
15
Filieri, Raffaele
13
Fritz, Wolfgang
12
Rita, Paulo
12
Ko, Eunju
11
Urban, Glen L.
11
Pauwels, Koen
10
Quach, Sara
10
Wirtz, Bernd W.
10
Akram, Umair
9
Bonatti, Alessandro
9
Dennis, Charles
9
Dens, Nathalie
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Kannan, P. K.
9
Lambrecht, Anja
9
Loureiro, Sandra Maria Correia
9
Okumus, Fevzi
9
Pavlou, Paul A.
9
Pelsmacker, Patrick de
9
Schultz, Carsten D.
9
Tan, Yong
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Ahuja, Vandana
8
Chaffey, Dave
8
Grewal, Dhruv
8
Hauser, John R.
8
Liberali, Guilherme
8
Martínez-López, Francisco J.
8
Michaelidou, Nina
8
Olbrich, Rainer
8
Qiu, Liangfei
8
Reijmersdal, Eva A. van
8
Sahni, Navdeep S.
8
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Springer Fachmedien Wiesbaden
21
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
IGI Global
8
National Bureau of Economic Research
7
Information Resources Management Association
6
OECD
3
Springer Gabler <Firma>
3
Universität Mannheim
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Bundesverband Digitale Wirtschaft
2
NetLibrary, Inc
2
Organisation for Economic Co-operation and Development
2
RWTH Aachen
2
Rheinwerk Verlag
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Springer-Verlag GmbH
2
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Wiley-VCH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Association of National Advertisers
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bramann - Verlag und Beratung
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Campus Verlag
1
Deutscher Betriebswirte-Verlag GmbH
1
Deutscher Fachverlag
1
Deutscher Internet-Kongress <4, 1999, Karlsruhe>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Duncker & Humblot
1
Edward Elgar Publishing
1
European Travel Commission
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
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Published in...
All
Journal of business research : JBR
205
Journal of retailing and consumer services
152
International journal of internet marketing and advertising : IJIMA
135
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
88
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
International journal of electronic marketing and retailing : IJEMR
62
Journal of internet commerce
57
Journal of promotion management : innovations in planning and applied research
55
International journal of hospitality management
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Journal of management information systems : JMIS
47
The journal of product & brand management
45
Electronic commerce research
44
Cogent business & management
42
Management science : journal of the Institute for Operations Research and the Management Sciences
42
Information systems research : ISR
40
Technological forecasting & social change : an international journal
38
Journal of electronic commerce research : JECR
35
SpringerLink / Bücher
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of advertising research
33
Tourism management : research, policies, practice
33
Journal of marketing
32
International journal of contemporary hospitality management
31
International journal of technology marketing : IJTMkt
31
The journal of brand management : an international journal
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of promotion management : JPM
29
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
28
Journal of hospitality marketing & management
28
Marketing intelligence & planning
28
Asia Pacific journal of marketing and logistics
27
International journal of consumer studies
27
International journal of e-business research : an official publication of the Information Resources Management Association
27
Journal of marketing research : JMR
27
Journal of the Academy of Marketing Science
27
International journal of business information systems : IJBIS
26
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Source
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ECONIS (ZBW)
5,853
USB Cologne (EcoSocSci)
4
EconStor
3
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1
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1
Exploring the effects of "what" (product) and "where" (website) characteristics on online shopping behavior
Mallapragada, Girish
;
Chandukala, Sandeep R.
;
Liu, Qing
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011458668
Saved in:
2
Analysing the complexities of website functionality, perceived ease of use and perceived usefulness on customer satisfaction of online shoppers in India
Tandon, Urvashi
;
Kiran, Ravi
;
Sah, Ash N.
- In:
International journal of electronic marketing and …
7
(
2016
)
2
,
pp. 115-140
Persistent link: https://www.econbiz.de/10011643577
Saved in:
3
Sponsored search marketing : dynamic pricing and advertising for an online retailer
Ye, Shengqi
;
Aydin, Goker
;
Hu, Shanshan
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1255-1274
Persistent link: https://www.econbiz.de/10011293393
Saved in:
4
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
5
An investigation of customer attitude towards online stores
Mpinganjira, Mercy
- In:
African journal of science, technology, innovation & …
8
(
2016
)
5/6
,
pp. 447-456
Persistent link: https://www.econbiz.de/10011723672
Saved in:
6
The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues
Limbu, Yam B.
;
Jensen, Ricard W.
- In:
International journal of electronic marketing and …
9
(
2018
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011849125
Saved in:
7
Examining online channel selection behaviour among social media shoppers : a PLS analysis
Sajad Rezaei
;
Wan Khairuzzaman Wan Ismail
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 28-51
Persistent link: https://www.econbiz.de/10010483697
Saved in:
8
How do external reference prices influence online gift giving?
Oh, Yun Kyung
;
Hu, Ye
;
Wang, Xin
;
Robinson, William Thomas
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 359-371
Persistent link: https://www.econbiz.de/10010394747
Saved in:
9
Social networking atmosphere and online retailing
Park, Min Sook
;
Shin, Jong-kuk
;
Ju, Yong
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
1
,
pp. 89-107
Persistent link: https://www.econbiz.de/10010408226
Saved in:
10
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
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