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Online-Marketing
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Consumer moments of truth in the digital context : how "search" and "e-word of mouth" can fuel consumer decision making
Moran, Gillian
;
Muzellec, Laurent
;
Nolan, Eoghan
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 200-204
Persistent link: https://www.econbiz.de/10010383782
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2
Social network sites : early adopters' personality and influence
Lynn, Theo
;
Muzellec, Laurent
;
Caemmerer, Barbara
; …
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10011666444
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3
eWOM credibility on social networking sites : a framework
Moran, Gillian
;
Muzellec, Laurent
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011706465
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