//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
What can we learn from markete...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Online-Marketing
Consumer behaviour
10
Konsumentenverhalten
9
Brand management
7
Markenführung
6
Brand image
5
Business model
5
Entrepreneurship
5
Betriebliche Wertschöpfung
4
Entrepreneurship approach
4
Geschäftsmodell
4
Markenimage
4
Value creation
4
Brand
3
Children
3
Digitalisierung
3
Digitization
3
E-commerce
3
Einzelhandel
3
Electronic Commerce
3
Internet marketing
3
Kinder
3
Markenartikel
3
Product Placement
3
Product placement
3
Retail trade
3
Social Web
3
Social web
3
Viral marketing
3
Virales Marketing
3
Brands
2
Business start-up
2
Changement organisationnel
2
Channel configuration
2
Channel integration
2
Child behaviour
2
Children and internet
2
Children and shopping
2
Childrenswear
2
Context
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Muzellec, Laurent
3
Moran, Gillian
2
Caemmerer, Barbara
1
Lynn, Theo
1
Nolan, Eoghan
1
Turley, Darach
1
Published in...
All
Journal of advertising research
1
Journal of marketing communications
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer moments of truth in the digital context : how "search" and "e-word of mouth" can fuel consumer decision making
Moran, Gillian
;
Muzellec, Laurent
;
Nolan, Eoghan
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 200-204
Persistent link: https://www.econbiz.de/10010383782
Saved in:
2
Social network sites : early adopters' personality and influence
Lynn, Theo
;
Muzellec, Laurent
;
Caemmerer, Barbara
; …
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10011666444
Saved in:
3
eWOM credibility on social networking sites : a framework
Moran, Gillian
;
Muzellec, Laurent
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011706465
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->