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Online-Marketing
Electronic Commerce
23,520
E-commerce
20,847
Internet
19,761
Marketingmanagement
16,905
Marketing management
16,087
Konsumentenverhalten
7,304
Consumer behaviour
7,293
Online-Handel
5,866
Online retailing
5,849
Theorie
5,810
Theory
5,751
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5,140
Vertriebsweg
4,871
Distribution channel
4,854
Germany
4,741
Marketing
4,287
Beziehungsmarketing
3,918
Relationship marketing
3,915
Internet marketing
3,574
USA
3,478
United States
3,341
Social Web
3,260
Social web
3,258
Welt
3,133
World
3,094
Informationstechnik
2,478
Information technology
2,316
Digitalisierung
2,250
Einzelhandel
2,219
Retail trade
2,140
Lieferantenmanagement
2,060
Supplier relationship management
2,059
Digitization
2,049
SME
1,891
KMU
1,883
Innovation
1,857
Strategisches Management
1,794
Markenführung
1,715
Brand management
1,714
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Lammenett, Erwin
16
Kollmann, Tobias
14
Fritz, Wolfgang
13
Chaffey, Dave
12
Dwivedi, Yogesh Kumar
11
Olbrich, Rainer
11
Goldfarb, Avi
9
Karjaluoto, Heikki
8
Law, Chun Hung Roberts
8
Ratten, Vanessa
8
Schultz, Carsten D.
8
Wirtz, Bernd W.
8
Ahuja, Vandana
7
D'Annunzio, Anna
7
Ghose, Anindya
7
Loginova, Oksana
7
Russo, Antonio
7
Smith, Katherine Taken
7
Theobald, Elke
7
Bonatti, Alessandro
6
Budzinski, Oliver
6
Decarolis, Francesco
6
Heinemann, Gerrit
6
Holsing, Christian
6
Lambrecht, Anja
6
Martínez-López, Francisco J.
6
Mero, Joel
6
Ozuem, Wilson
6
Qiu, Liangfei
6
Schumann, Jan Hendrik
6
Shankar, Venkatesh
6
Smith, Paul R.
6
Strauss, Judy
6
Tan, Yong
6
Thaichon, Park
6
Vrontis, Demetris
6
Agnihotri, Raj
5
Alleman, James H.
5
Backhaus, Klaus
5
Bourreau, Marc
5
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Springer Fachmedien Wiesbaden
23
IGI Global
15
American Marketing Association
8
Information Resources Management Association
5
National Bureau of Economic Research
5
Organisation for Economic Co-operation and Development
4
Springer Gabler <Firma>
4
Wiley-VCH
4
Books on Demand GmbH <Norderstedt>
3
Haufe-Lexware GmbH & Co. KG
3
OECD
3
Bundesverband Digitale Wirtschaft
2
Campus Verlag
2
Edward Elgar Publishing
2
MITP Verlags-GmbH & Co. KG
2
NetLibrary, Inc
2
Rheinwerk Verlag
2
Springer-Verlag GmbH
2
UVK Verlagsgesellschaft mbH
2
World Tourism Organization
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Berliner Wissenschafts-Verlag
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bramann - Verlag und Beratung
1
BusinessVillage GmbH
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Deutscher Betriebswirte-Verlag GmbH
1
Deutscher Fachverlag
1
Deutscher Internet-Kongress <4, 1999, Karlsruhe>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Duncker & Humblot
1
European Advertising Academy
1
European Travel Commission
1
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Published in...
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Journal of business research : JBR
65
International journal of internet marketing and advertising : IJIMA
56
Journal of retailing and consumer services
53
International journal of electronic marketing and retailing : IJEMR
40
SpringerLink / Bücher
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Journal of internet commerce
32
Journal of management information systems : JMIS
30
Industrial marketing management : the international journal for industrial and high-tech firms
28
Information systems research : ISR
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Springer eBook Collection
23
Electronic commerce research
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
20
International journal of e-business research : an official publication of the Information Resources Management Association
20
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
20
Journal of marketing communications
19
International journal of business information systems : IJBIS
18
International journal of hospitality management
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
17
European research studies
16
International journal of technology marketing : IJTMkt
16
Premier reference source
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Marketing intelligence & planning
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
14
Journal of marketing research : JMR
14
Journal of travel and tourism marketing
14
Journal of retailing
13
Lehrbuch
13
Technological forecasting & social change : an international journal
13
Business horizons
12
International journal of contemporary hospitality management
12
Journal of electronic commerce research : JECR
12
The journal of business & industrial marketing
12
Discussion papers / CEPR
11
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Source
All
ECONIS (ZBW)
3,595
USB Cologne (EcoSocSci)
7
EconStor
6
RePEc
1
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1
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
2
Analysis of content creation in social media by B2B companies
Huotari, Lauri
;
Ulkuniemi, Pauliina
;
Saraniemi, Saila
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 761-770
Persistent link: https://www.econbiz.de/10011382415
Saved in:
3
Airlines'
Internet
marketing channels: antecedents to customer relationships
Grenblad, Daniel L.
- In:
Managing customer relationships on the Internet
,
(pp. 157-174)
.
2006
Persistent link: https://www.econbiz.de/10003242447
Saved in:
4
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
5
Aligning marketing and sales in multi-channel marketing : compensation design for online lead generation and offline sales conversion
Banerjee, Somnath
;
Bhardwaj, Pradeep
- In:
Journal of business research : JBR
105
(
2019
),
pp. 293-305
Persistent link: https://www.econbiz.de/10012128510
Saved in:
6
Linking online niche sales to offline brand conditions
Son, Jungmin
;
Kim, Jikyung Jeanne
;
Choi, Jeonghye
;
Kim, …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
Saved in:
7
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
8
Digital tools in empirical marketing strategies of global hotel companies
Nozdreva, Raisa B.
;
Churakova, Anna
- In:
Digital strategies in a global market : navigating the …
,
(pp. 213-227)
.
2021
Persistent link: https://www.econbiz.de/10013164200
Saved in:
9
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
10
Exclusivity strategies for digital products across digital and physical markets
Otten, Cord
;
Clement, Michel
;
Albers, Sönke
;
Kleinen, Ole
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
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