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Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 pandemic

Rani, Anshu; Shivaprasad H. N. - In: Decision : official journal of Indian Institute of … 48 (2021) 4, pp. 419-432

Persistent link: https://www.econbiz.de/10012796387

Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations

Mahmoud, Ali B.; Ball, Joan P.; Rubin, Daniel; Fuxman, … - In: Journal of marketing communications 28 (2022) 8, pp. 864-888

Persistent link: https://www.econbiz.de/10013493048

Expecting transformation of marketing during the post-pandemic new normal : qualitative research of marketing managers in Georgia

Gigauri, Iza; Djakeli, Kakhaber - In: International journal of sustainable economies … 10 (2021) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10012799934

Pandemic effects on social media marketing behaviors in India

Mason, Andrew; Brown, Matt; Mason, Kevin; Narcum, John - In: Cogent business & management 8 (2021) 1, pp. 1-14

This research examined the effects of the COVID-19 pandemic on social media marketing in India. There is little research on the impact of a pandemic on consumer behaviors. To address this gap, this exploratory study surveyed Indian consumers’ social media behaviors. Observations from 313...

Persistent link: https://www.econbiz.de/10012650684

Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19 : a protection motivation theory approach

Rather, Raouf Ahmad - In: Journal of destination marketing & management 20 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012588603

New normal and new rules about international trade, economics and marketing

Ayhan, Fatih (ed.); Darıcı, Burak (ed.); … - 2021

Persistent link: https://www.econbiz.de/10012618053

Missing the audience : online musicking in times of COVID-19

Werff, Ties van de; Smith, Neil Tòmas; Rosu, Stefan; … - In: Journal of cultural management and cultural policy 7 (2021) 1, pp. 137-149

Persistent link: https://www.econbiz.de/10012604728

Online retailing during the COVID-19 pandemic : consumer preferences for marketing actions with consumer self-benefits versus other-benefit components

Schreiner, Timo; Baier, Daniel - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 17/18, pp. 1866-1902

Persistent link: https://www.econbiz.de/10013206288

Are digital influencers social change catalysts? : empirical findings from the online apparel industry

Khwaja, Muddasar Ghani; Zaman, Umer; Butt, Athar Hameed - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 145-167

Persistent link: https://www.econbiz.de/10013258263

Consumer communications and current events : a cross-cultural study of the change in consumer response to company social media posts due to the COVID-19 pandemic

Li, Jia; McCrary, Rachel - In: Journal of marketing analytics : JMA 10 (2022) 2, pp. 173-183

Persistent link: https://www.econbiz.de/10013258539

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