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Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt (contributor) - 2011
Persistent link: https://www.econbiz.de/10009535386
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Building brand value online : exploring relationships between company and city brands
Trueman, Myfanwy; Cornelius, Nelarine; Wallace, James - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 1013-1031
Persistent link: https://www.econbiz.de/10009572850
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Differences in the city branding of European capitals based on online vs. offline sources of information
Molina, Arturo; Fernández, Alejandra C.; Gómez, Mar; … - In: Tourism management : research, policies, practice 58 (2017), pp. 28-39
Persistent link: https://www.econbiz.de/10011634629
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Dynamic website of Gresik City's Halal life style as the implementation of online Branding in a smart City
Nastiti, Tyas Ajeng; Alfina; Sisprasojo, Nova Ridho - 2018
Understanding potential of a city can be defined by some indicators. One of them is by identifying six indicators that well known as Nation Brand Hexagon. Nation Brand Hexagon are: People, Tourism, Exports, Governance, Investment and Immigration, and Culture and Heritage. By understanding and...
Persistent link: https://www.econbiz.de/10012012991
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The role of Instagram in the UNESCO's creative city of gastronomy : a case study of Macau
Yu, Chung-En; Sun, Runsheng - In: Tourism management : research, policies, practice 75 (2019), pp. 257-268
Persistent link: https://www.econbiz.de/10012063600
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E-branding and institutional Web sites : the "visiting card" of the municipalities of Rome and Paris
De Rosa, Annamaria Silvana; Bocci, Elena; Picone, … - In: Branding and sustainable competitive advantage : …, (pp. 207-247). 2012
Persistent link: https://www.econbiz.de/10009707099
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Tourism marketing for cities and towns : using social media and branding
Kolb, Bonita M. - 2017 - Second edition.
1. Developing a marketing plan for tourism to cities and towns -- 2. Building community support for tourism development -- 3. Analyzing the city or town as a tourism product -- 4. Analyzing the internal and external environment -- 5. Determining marketing strategy using SWOT analysis -- 6....
Persistent link: https://www.econbiz.de/10013181499
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Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J. - In: International journal of economics and business research 17 (2019) 3, pp. 243-261
Persistent link: https://www.econbiz.de/10012021617
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Do salient e-servicescape attributes predict online brand image?
Kim Piew Lai; Chong, Siong Choy; Bin Ismail, Hishamuddin; … - In: International journal of internet marketing and … 9 (2015) 3, pp. 209-232
Persistent link: https://www.econbiz.de/10011497664
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The effect of Electronic Word-Of-Mouth (EWOM) on brand im-age and purchase intention : a conceptual paper
Al Halbusi, Hussam; Shehnaz Tehseen - In: SocioEconomic challenges : SEC 2 (2018) 3, pp. 83-94
Persistent link: https://www.econbiz.de/10012034774