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Media Economics Institut / Köln
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Journal of business research : JBR
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International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
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International journal of electronic marketing and retailing : IJEMR
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Cogent business & management
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Information systems research : ISR
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Young consumers : insight and ideas for responsible marketers
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Journal of advertising research
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Journal of management information systems : JMIS
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International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of technology marketing : IJTMkt
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Journal of electronic commerce research : JECR
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Asia Pacific journal of marketing and logistics
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International journal of contemporary hospitality management
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Journal of marketing management : MM
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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1
Brand engagement and purchase intention towards apparel goods : a study of Generation Z in social media scenario
Pant, Ravinder
;
Negi, Antriksha
;
Kishor, Nawal
- In:
International journal of management practice : IJMP
16
(
2023
)
3
,
pp. 319-342
Persistent link: https://www.econbiz.de/10014315874
Saved in:
2
Modelling drivers and outcomes of fashion and apparel social media brand communities engagement
Munjal, Priyanka
;
Shanker, Ravi
;
Gupta, Ashish
; …
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 59-88
Persistent link: https://www.econbiz.de/10014315777
Saved in:
3
How does social media impact consumers' sustainable purchase intention?
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 143-168
Persistent link: https://www.econbiz.de/10014364904
Saved in:
4
Influences of retail brand trust, off-line patronage,
clothing
involvement and website quality on online apparel shopping intention
Jones, Christie
;
Kim, Soyoung
- In:
International journal of consumer studies
34
(
2010
)
6
,
pp. 627-637
Persistent link: https://www.econbiz.de/10008736804
Saved in:
5
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
6
Impact of perceived website cues on purchase experience and e-purchase intention of online apparel buyers
Dua, Pallavi
;
Uddin, S. M. Fatah
- In:
International journal of electronic business : IJEB
17
(
2022
)
2
,
pp. 204-222
Persistent link: https://www.econbiz.de/10013253650
Saved in:
7
Are digital influencers social change catalysts? : empirical findings from the online apparel industry
Khwaja, Muddasar Ghani
;
Zaman, Umer
;
Butt, Athar Hameed
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 145-167
Persistent link: https://www.econbiz.de/10013258263
Saved in:
8
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
9
Understanding Indian online
clothing
shopper loyalty and disloyalty : the impact of e-lifestyles and website quality
Pandey, Shweta
;
Chawla, Deepak
- In:
Journal of internet commerce
15
(
2016
)
4
,
pp. 332-352
Persistent link: https://www.econbiz.de/10011636542
Saved in:
10
Conviction and online purchase intention towards apparel in online environment
Prasad, Shantanu
;
Prasad, Saroj S.
- In:
International journal of retail and distribution management
51
(
2023
)
5
,
pp. 674-689
Persistent link: https://www.econbiz.de/10014281098
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