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International journal of sports marketing & sponsorship
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Strategies in sports marketing : technologies and emerging trends
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ECONIS (ZBW)
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Getting brand commitment through Internet and mobile sports marketing : an insight on Real Madrid football team
Baena, Verónica
- In:
Strategies in sports marketing : technologies and …
,
(pp. 203-218)
.
2014
Persistent link: https://www.econbiz.de/10010362966
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Online and mobile marketing strategies as drivers of brand love in sports teams : findings from Real Madrid
Baena, Verónica
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
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pp. 202-218
Persistent link: https://www.econbiz.de/10011607837
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