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The impact of COVID-19 on tourism : analysis of online reviews in the airlines sector
Rita, Paulo; Moro, Sérgio; Cavalcanti, Gabriel - In: Journal of air transport management 104 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013383514
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COVID-19 and social media communication strategies : a comparative study of the effectiveness of Facebook posts during the lockdown and the "new normal" in the airline industry
Prados-Peña, Ma. Belén; Crespo-Almendros, Esmeralda; … - In: Journal of air transport management 103 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013364337
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The Role of e-Marketing and e-CRM on e-Loyalty of Indonesian Companies during COVID Pandemic and Digital Era
Purwanto, Agus - 2022
The aim of this research is to analyze the effects of e-Marketing, e-CRM and e-Marketing on e- Loyalty and company performance. The study is quantitative with a questionnaire approach. Data processing tools use the SmartPLS 3.3.3 software. The primary data collection method was by distributing...
Persistent link: https://www.econbiz.de/10014086246
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Managing social media through crisis : a content analysis of Instagram posts before and during the COVID-19 pandemic
Kennedy, Heather; Bredikhina, Nataliya; Athanas-Linden, … - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 4, pp. 284-301
Persistent link: https://www.econbiz.de/10014475745
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Communication during pandemic : who should tweet about COVID and how?
Yao, Alex - In: Journal of strategic marketing 31 (2023) 8, pp. 1434-1453
Persistent link: https://www.econbiz.de/10014553100
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COVID-19 and SMEs digital transformation
Ramadani, Veland; Istrefi-Jahja, Arta; Zeqiri, Jusuf; … - In: IEEE transactions on engineering management : EM 70 (2023) 8, pp. 2864-2873
Persistent link: https://www.econbiz.de/10014364780
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Facebook in the low-cost fashion sector : the case of Primark
Del Olmo Arriaga, Josep Lluis; Berlanga Silvente, Vanesa - In: Journal of fashion marketing and management 21 (2017) 4, pp. 512-522
Persistent link: https://www.econbiz.de/10011795882
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The impact of the digital revolution in the development of market and communication strategies for the luxury sector (fashion luxury)
Escobar Rios, Andrea - In: Central European business review : CEBR 5 (2016) 2, pp. 17-36
Persistent link: https://www.econbiz.de/10011668055
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Exploring the drivers of brand loyalty in a digitized world
Khattak, Toobah Sharif; Billah, Usamah Iyyaz - In: The Lahore journal of business 10 (2022) 2, pp. 109-140
Persistent link: https://www.econbiz.de/10014280614
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Managing brands in the digital era
Gräve, Jan-Frederik - 2019
Persistent link: https://www.econbiz.de/10012103146