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Are digital influencers social change catalysts? : empirical findings from the online apparel industry

Khwaja, Muddasar Ghani; Zaman, Umer; Butt, Athar Hameed - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 145-167

Persistent link: https://www.econbiz.de/10013258263

What makes the Indian youths to engage with online retail brands : an empirical study

Bhattacharya, Subhajit; Anand, Vijeta - In: Global business review 22 (2021) 6, pp. 1507-1529

Persistent link: https://www.econbiz.de/10012660432

Impact of online advertising on adolescent's brand attitudes

Eshghi, Abdolreza; Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Marketing intelligence & planning 35 (2017) 6, pp. 706-723

Persistent link: https://www.econbiz.de/10011797790

Young consumer-brand relationship building potential using digital marketing

Confos, Nicolla; Davis, Teresa - In: European journal of marketing : EJM 50 (2016) 11, pp. 1993-2017

Persistent link: https://www.econbiz.de/10011641452

The role of social media on young online consumer behavior

Miháldinecz, Fanni; Rua, Orlando Manuel Martins … - In: Handbook of research on digital transformation …, (pp. 144-168). 2022

Persistent link: https://www.econbiz.de/10014438091

Measuring Youth Perceptions in the Direction of Brands on Digital Media Using Netnography

Farooqi, Raheel - 2021

This study explores and observe the motivations of youth in digital culture which influence them to follow and interact with brands on digital media through netnography. This technique try to adopt patron notion of youth in digital culture which influence them for youth follow brands official...

Persistent link: https://www.econbiz.de/10014087444

The effectiveness of foreign-language display in advertising for congruent versus incongruent products

Hornikx, Jos; Meurs, Frank van; Hof, Robert-Jan - In: Journal of international consumer marketing 25 (2013) 3, pp. 152-165

Persistent link: https://www.econbiz.de/10009761432

Fundraising in an interactive online environment

Panic, Katarina; Hudders, Liselot; Cauberghe, Veroline - In: Nonprofit and voluntary sector quarterly 45 (2016) 2, pp. 333-350

Persistent link: https://www.econbiz.de/10011483473

Building influencers' credibility on Instagram : effects on followers' attitudes and behavioral responses toward the influencer

Belanche, Daniel; Casaló, Luis V.; Flavián, Marta; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012581928

Advertising in a foreign language or the consumers' native language?

Nederstigt, Ulrike; Hilberink-Schulpen, Béryl - In: Journal of international consumer marketing 30 (2018) 1, pp. 2-13

Persistent link: https://www.econbiz.de/10011917497

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