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, product selection, attitude toward site and net benefit have been suggested. In order to test hypotheses, structural equation …-commerce web sites, it is found that attitude toward site plays mediator role in the effect of risk perception and benefit …
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Online retailing as a mode of transaction has been dominating the market through web-based advertisements since the beginning of the 21st century, replacing the role of mass media. India, being a populous country, has witnessed a rapid increase in online customers in recent years. Nonetheless,...
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