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Consumer creations of product meaning in the context of African-style clothing
DeBerry-Spence, Benét - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 395-408
Persistent link: https://www.econbiz.de/10003758836
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The effects of regulatory focus and tie strength on word-of-mouth behaviour
Chung, Cindy; Tsai, Qianyi - In: Asia Pacific journal of marketing and logistics 21 (2009) 3, pp. 329-341
Persistent link: https://www.econbiz.de/10003883512
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Price effects in online product reviews : an analytical model and empirical analysis
Li, Xinxin; Hitt, Lorin M. - In: Management information systems : mis quarterly 34 (2010) 4, pp. 809-831
Persistent link: https://www.econbiz.de/10008798346
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Consumers' attitude for ECO labels in an emerging economy
Singh, Devinder Pal - In: International journal of business policy and economics 4 (2011) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10009409809
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The moderating role of dialecticism in consumer responses to product information
Wang, Haizhong; Batra, Rajeev; Chen, Zengxiang - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 381-394
Persistent link: https://www.econbiz.de/10011531091
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Consumers' attitude for ECO labels in an emerging economy
Singh, Devinder Pal - In: International journal of business policy and economics 8 (2015) 1/2, pp. 1-8
Persistent link: https://www.econbiz.de/10011407957
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"Word-of-mouse" : why consumers listen to each other on the internet
Hennig-Thurau, Thorsten - In: Yearbook of marketing and consumer research 3 (2005), pp. 37-58
Persistent link: https://www.econbiz.de/10003256517
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"Word-of-Mouse" : warum Kunden anderen Kunden im Internet zuhören
Hennig-Thurau, Thorsten - In: Jahrbuch der Absatz- und Verbrauchsforschung 50 (2004) 1, pp. 52-75
Persistent link: https://www.econbiz.de/10002026791
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Price Effects in Online Product Reviews : An Analytical Model and Empirical Analysis
Li, Xinxin; Hitt, Lorin M. - 2014
Consumer reviews may reflect not only perceived quality but also the difference between quality and price (perceived value). In markets where product prices change frequently, these price-influenced reviews may be biased as a signal of product quality when used by consumers possessing no...
Persistent link: https://www.econbiz.de/10014213970
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Názory občanov na budúcnostʹ Slovenska
Bunčák, Jan; Džambazovič, Roman; Hrabovský, Marián; … - 2009 - 1. vyd
Persistent link: https://www.econbiz.de/10003881701