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~subject:"Opportunism"
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Opportunism
Consumer behaviour
39
Konsumentenverhalten
39
Personality psychology
10
Persönlichkeitspsychologie
10
Market research
8
Marktforschung
8
Digitalisierung
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Digitization
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Marketing
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Consumption theory
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Konsumtheorie
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USA
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United States
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Brand image
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sharing economy
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Rindfleisch, Aric
4
Antia, Kersi
2
Cannon, Joseph
2
Bercovitz, Janet
1
Bercovitz, Janet E. L.
1
Brown, James
1
Brown, James R.
1
Carson, Stephen
1
Ghosh, Mrinal
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Hamilton, Ryan
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Helper, Susan
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Jap, Sandy D.
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Robertson, Diana
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AMS review : official publication of the Academy of Marketing Science
1
Journal of marketing research : JMR
1
Marketing Letters
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Transaction cost theory : past, present and future
Rindfleisch, Aric
- In:
AMS review : official publication of the Academy of …
10
(
2020
)
1/2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10012296602
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2
Transaction costs, opportunism, and governance : contextual considerations and future research opportunities
Rindfleisch, Aric
;
Antia, Kersi
;
Bercovitz, Janet E. L.
; …
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 211-222
Persistent link: https://www.econbiz.de/10003998109
Saved in:
3
Low-stakes opportunism
Jap, Sandy D.
;
Robertson, Diana C.
;
Rindfleisch, Aric
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 216-227
Persistent link: https://www.econbiz.de/10009737776
Saved in:
4
Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities
Rindfleisch, Aric
;
Antia, Kersi
;
Bercovitz, Janet
; …
- In:
Marketing Letters
21
(
2010
)
3
,
pp. 211-222
Persistent link: https://www.econbiz.de/10008526554
Saved in:
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