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Organisation
Advertising
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Advertising effects
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Konsumentenverhalten
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Television advertising
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Werbeplanung
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sports advertising
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Kommunikationsmedien
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Cheong, Yunjae
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Kim, Kihan
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Ahn, Dohyun
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Lee, Kimoon
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International journal of sports marketing & sponsorship
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Journal of marketing communications
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The sports business in the Pacific Rim : economics and policy
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ECONIS (ZBW)
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Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun
;
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 326-342
Persistent link: https://www.econbiz.de/10010195351
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2
The sports broadcasting market in Korea
Kim, Kihan
;
Lee, Kimoon
- In:
The sports business in the Pacific Rim : economics and …
,
(pp. 83-102)
.
2015
Persistent link: https://www.econbiz.de/10011515349
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3
An analysis of media violence in commercials aired during the telecasts of sports events
Cheong, Yunjae
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 602-625
Persistent link: https://www.econbiz.de/10011613215
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