Ryynänen, Harri; Pekkarinen, Olli; Salminen, Risto T. - In: jbm - Journal of Business Market Management 5 (2012) 3, pp. 154-172
This research examines supplier's internal communication when a company is changing to being a solution provider. The focus lies on the internal communication challenges during the change. The qualitative case study comprises two cases of the change process to solution business. The results...