The digital era is changing consistently the previous marketing scenarios and actual issues have to be addressed in … contributions that cope with the issues brought out by the digitalization of marketing channels and the consequent ever increasing … reconceptualization of previous theoretical constructs from managerial and marketing literature. The resulting model offers insights about …

marketing and sales departments. Design/methodology/approach - This area has received little attention in academic literature … while considerable amount of research exists surrounding the marketing and sales integration, the influence of the trend of … the findings the collaboration between the marketing and sales departments in German organizations is perceived as good …

tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive …-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in …