transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture … identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for …

Customer Value-based Decision Making -- Customer-centric Transformation -- Co-Creation -- Customer Management … -- Verbesserung der Kundenorientierung -- Customer Centricity Check-up und Messmodelle. … wie Customer Engagement Value, Customer Purchase Process, Customer-centric Transformation und Co-Creation werden erklärt …

Introduction -- Driving Change with Strategic Customers -- Setting the Joint Transformation Agenda -- Guiding Customer … traditional company borders, making the (business) world a better place in the process. Both thought-provoking and practical, this …, Marketing, R&D, Production and Purchasing work in concert to drive customer success, always with an eye to the future. This book …