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Organizational performance
Consumer behaviour
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Beziehungsmarketing
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Customer satisfaction
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Dienstleistungsqualität
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Attraction effect
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Brand deletion
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Mishra, Anubhav A.
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The journal of brand management : an international journal
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Consumer responses to brand deletion
Mishra, Anubhav A.
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10011891319
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