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International journal of advertising : the review of marketing communications
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Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market
Lee, Yoon-Joo
;
Haley, Eric John
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 116-138
Persistent link: https://www.econbiz.de/10012200209
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Vertical individualism as a motivating factor in perceiving CSR advertising for East Asian markets : Korea and China
Lee, Yoon-Joo
;
Chen, Huan
;
Haley, Eric John
- In:
Journal of current issues and research in advertising
44
(
2023
)
4
,
pp. 517-541
Persistent link: https://www.econbiz.de/10014444784
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