The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company's products Crammed with self study questions, case studies, and proven advice for success, the book offers a blueprint for best practice, enabling you to undertake robust,...

Introduction to contract manufacturing relationships -- Fundamentals of managing contract manufacturing relationships -- Research access to management of contract manufacturing relationships -- Empirical findings on the management of contract manufacturing relationships 92 -- Findings on the...