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~subject:"Partial least squares"
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Partial least squares
Partielle kleinste Quadrate
33
Marketing
30
Structural equation model
30
Strukturgleichungsmodell
30
Marktforschung
23
Market research
22
Theorie
22
Theory
22
Kleinste-Quadrate-Methode
20
Least squares method
20
PLS-SEM
18
Consumer behaviour
15
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Estimation theory
13
Family business
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Schätztheorie
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USA
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Structural equation modeling
12
Familienunternehmen
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Markenführung
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Marketing management
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Betriebswirtschaftslehre
7
Beziehungsmarketing
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Management
7
Relationship marketing
7
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7
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6
Markenimage
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English
34
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2
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Hair, Joseph F.
37
Ringle, Christian M.
32
Sarstedt, Marko
30
Hult, G. Tomas M.
8
Liengaard, Benjamin Dybro
3
Nitzl, Christian
3
Reams, Russell
3
Smith, Donna
3
Fischer, Andreas
2
Gudergan, Siegfried
2
Gudergan, Siegfried P.
2
Hauff, Sven
2
Matthews, Lucy M.
2
Menictas, Con
2
Radomir, Lăcrămioara
2
Richter, Nicole Franziska
2
Sharma, Pratyush Nidhi
2
Thiele, Kai Oliver
2
Becker, Jan-Michael
1
Binz Astrachan, Claudia
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Calantone, Roger J.
1
Cepeda-Carrión, Gabriel
1
Cheah, Jun-Hwa
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Danks, Nicholas P.
1
Diamantopoulos, A.
1
Dijkstra, Theo Klaas
1
García-Fernández, Jerónimo
1
Gudergan, Siggi
1
Henseler, Jörg
1
Hopkins, Lucas
1
Jensen, Morten Berg
1
Ketchen, David J. <Jr.>
1
Kuppelwieser, Volker G.
1
Mena, Jeanette
1
Mena, Jeannette A.
1
Menictas, Dr Con
1
Moisescu, Ovidiu Ioan
1
Pick, Mandy
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Verlag Franz Vahlen
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Long range planning : LRP ; international journal of strategic management
5
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Journal of family business strategy
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Australasian marketing journal
1
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1
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Classroom Companion: Business
1
European Business Review
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European journal of marketing
1
In: Homburg, C., Klarmann, M., Vomberg, A. E. (eds.) Handbook of Market Research. Springer: Cham
1
International journal of sports marketing & sponsorship
1
Journal of Family Business Strategy
1
Journal of business research : JBR
1
Journal of international marketing
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ECONIS (ZBW)
34
EconStor
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1
PLS-SEM : indeed a silver bullet
Hair, Joseph F.
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10008989408
Saved in:
2
Special issue on the use of partial least squares (PLS) to address marketing management topics
Hair, Joseph F.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008989412
Saved in:
3
An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joseph F.
;
Sarstedt, Marko
;
Ringle, Christian M.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 414-433
Persistent link: https://www.econbiz.de/10009548614
Saved in:
4
Editorial: Partial least squares structural equation modeling : rigorous applications, better results and higher acceptance
Hair, Joseph F.
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Long range planning : LRP ; international journal of …
46
(
2013
)
1/2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009735705
Saved in:
5
Special issue: PLS applications in strategic management : Partial Least Squares modeling in strategy research
Hair, Joseph F.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009735708
Saved in:
6
Partial least squares structural equation modeling (PLS-SEM) : an emerging tool in business resrearch
Hair, Joseph F.
;
Sarstedt, Marko
;
Hopkins, Lucas
; …
- In:
European business review : EBR ; the official journal …
26
(
2014
)
2
,
pp. 106-121
Persistent link: https://www.econbiz.de/10010256721
Saved in:
7
Partial least squares structural equation modeling (PLS-SEM) : a useful tool for family business researchers
Sarstedt, Marko
;
Ringle, Christian M.
;
Smith, Donna
; …
- In:
Journal of family business strategy
5
(
2014
)
1
,
pp. 105-115
Persistent link: https://www.econbiz.de/10010366764
Saved in:
8
Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F.
;
Hult, G. Tomas M.
;
Ringle, Christian M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011528763
Saved in:
9
A primer on partial least squares structural equation modeling (PLS-SEM)
Hair, Joseph F.
;
Hult, G. Tomas M.
;
Ringle, Christian M.
; …
-
2017
-
Second edition
Persistent link: https://www.econbiz.de/10011551705
Saved in:
10
Estimation issues with PLS and CBSEM : where the bias lies!
Sarstedt, Marko
;
Hair, Joseph F.
;
Ringle, Christian M.
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 3998-4010
Persistent link: https://www.econbiz.de/10011553860
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