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~subject:"Partitioned prices"
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Partitioned prices
Consumer behaviour
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Journal of business research : JBR
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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To partition or not to partition : role of trade-in price on consumer evaluations of purchases involving trade-ins
Kim, Tom Joonhwan
;
Srivastava, Joydeep
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
2
,
pp. 251-273
Persistent link: https://www.econbiz.de/10013177895
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Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
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