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1
Patente im strategischen
Marketing
: Sicherung der Wettbewerbsfähigkeit durch systematische Patentanalyse und Patentnutzung
Faix, Axel
-
1998
Persistent link: https://www.econbiz.de/10000676794
Saved in:
2
Integrated
marketing
communications in the commercialisation of intellectual porperty
Harrer, Roman
;
Lackner, Maximilian
- In:
International journal of intellectual property …
7
(
2014
)
1/2
,
pp. 47-56
Persistent link: https://www.econbiz.de/10010485287
Saved in:
3
Perspectives on SMEs and the entrepreneurial
marketing
of intellectual property
Rod, Michel R. M.
;
Paliwoda, Stanley J.
- In:
International journal of entrepreneurship and …
19
(
2015
)
3/4
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011409280
Saved in:
4
Entering a new market : market profitability and first-mover advantages
Flor, Christian Riis
;
Moritzen, Mark Raun
- In:
The journal of corporate finance : contracting, …
62
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012239347
Saved in:
5
Moyens et modes de gestion de l'immatériel : résultats de l'enquête réalisée fin 2005
Kremp, Élizabeth
;
Tessier, Luc
-
2006
Persistent link: https://www.econbiz.de/10003393953
Saved in:
6
Die Signalwirkung des Vorankündigungsaufwandes und von Patentinformationen in kundenorientierten Produkt-Vorankündigungen
Ernst, Holger
;
Schnoor, Anje
-
1999
Persistent link: https://www.econbiz.de/10001522945
Saved in:
7
Marketing
strategy and corporate social responsibility
López-Rodríguez, Sofía
;
Smith, N. Craig
-
2019
Persistent link: https://www.econbiz.de/10012160781
Saved in:
8
Die Signalwirkung des Vorankündigungsaufwandes und von Patentinformationen in kundenorientierten Produkt-Vorankündigungen
Ernst, Holger
;
Schnoor, Anje
-
1999
Persistent link: https://www.econbiz.de/10011734862
Saved in:
9
Der Patentauslauf pharmazeutischer Produkte als Herausforderung beim Management des Produktlebenszyklus - strategische Optionen und ihre erfolgreiche Umsetzung in
Marketing
und Ver...
Raasch, Christina
-
2010
-
2., durchges. und korrigierte Aufl.
Persistent link: https://www.econbiz.de/10003978905
Saved in:
10
Can patents be used to gain market objectives?
Lipscomb, R. F.
- In:
Journal of business strategy
6
(
1986
)
3
,
pp. 87-93
Persistent link: https://www.econbiz.de/10003618628
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