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personalization co-created by consumers. This study explores customer's perception of value co-creation and how it impacts intention … to co-create value. Customer perception of value co-creation for personalization in an e-commerce context was … operationalized as second order construct comprising of fulfilment, service recovery, price perception, algorithmic fairness …
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The article clarifies the concept of value for customer, demonstrates challenges related to the concept itself and its measurement and sheds new light on the consequences of conceptual and metric choices. The analysis focuses on three points: first, it shows, how the definition and delineation...
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