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A tiger and a president : imperceptible celebrity facial cues influence trust and preference
Tanner, Robin J.; Maeng, Ahreum - In: Journal of consumer research : JCR ; an … 39 (2012/13) 4, pp. 769-783
Persistent link: https://www.econbiz.de/10009686804
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Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto; Borges, Adilson - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
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The Impact of Celebrity Endorsers’ Attributes on Micro-auction Donation Crowdfunding : Evidence from Bidders’ Visual Attention
Xu, Chen - 2020
Micro-auction donation crowdfunding is launched by celebrities who offer the auction items for free, and items contain physical goods (celebrity clothing) and virtual goods (a donated tweet from the celebrity), and the highest auction price accumulated by many donors' small donation is used to...
Persistent link: https://www.econbiz.de/10012825498
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Factors shaping attitude of voters about celebrity politicians : direct and indirect effects
Banerjee, Saikat; Chaudhuri, Bibek Ray - In: Journal of business research : JBR 109 (2020), pp. 210-220
Persistent link: https://www.econbiz.de/10012238051
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Are they celebrity followers? : examining the third-person perception of celebrity-endorsed advertising
Pan, Po-Lin; Meng, Juan - In: Journal of promotion management : JPM 24 (2018) 2, pp. 233-250
Persistent link: https://www.econbiz.de/10011875383
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Customer Perception about Celebrity Endorsement in Television Advertising for Retail Brands
Jain, Varsha; Sudha, Mari; Daswani, Aarzoo - 2010
exclusively to understand the perception of consumers about celebrity advertising for retail brands. The present study aims to …
Persistent link: https://www.econbiz.de/10014199394
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Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun; Lei, Yueqiu; Qi, Zhou; Hong, Yuan - In: Journal of retailing and consumer services 75 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
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Celebrity endorsement in tourism : attention, emotional arousal and familiarity
Liu, Biqiang; Moyle, Brent; Kralj, Anna; Li, Yaoqi - In: Tourism management : research, policies, practice 98 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014304474
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Drawing Attention to Attention : Celebrity Endorsements and Stock Mispricing
Huang, Yong; Ni, Xiaoran; Yu, Xuanying - 2022
We study the impact of celebrity endorsements, hiring celebrities as firm ambassadors, on stock mispricing. We find that celebrity endorsements can result in more severe stock mispricing for focal firms. Such an effect is stronger when endorsers are more popular. In addition, the occurrence of...
Persistent link: https://www.econbiz.de/10013406638