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The marketing accountability imperative : driving superior returns on marketing investments

Dunn, Michael E.; Halsall, Chris - 2009 - 1. ed.

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Development of a composite dynamic capability index for benchmarking new product development performance : an empirical study among industries in electronics sector

Nair, Pratap Kumar Surendran; Ramanan, T. Radha; … - In: International journal of process management and … 11 (2021) 6, pp. 839-863

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Measuring hotel channel mix : a DEA-BSC model

Dolasinski, Mary Jo; Roberts, Chris; Zheng, Tianshu - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 2, pp. 188-209

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Measuring the operating efficiency of internet channels with DEA

Tu, Hung-Jen; Yen, Wan-Chu; Hou, Jia-Jeng - In: International journal of logistics economics and … 2 (2009/10) 2, pp. 95-106

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Performance implications of internet channels in financial services : a comprehensive perspective

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Management control in new product development : facilitating innovativeness through efficiency

Müller-Stewens, Benedikt - 2017

Die kontinuierliche Entwicklung und Vermarktung neuer Produkte ist eine wesentliche Determinante der Unternehmensperformance. Dennoch sind Produktentwicklungsaktivitäten von hohen Ausfallquoten geprägt. Die vorliegende Dissertation zeigt einen Weg auf die Umwandlungsfähigkeit von Ideen zu...

Persistent link: https://www.econbiz.de/10011981796