Information systems (IS) have a potential to bring success for the enterprises. However, it depends on how managerial knowledge could be extracted from various IS. This paper considers customer relationship management (CRM) and performance management systems (PMS) and suggests a new approach to...

Bank Performance management and customer management were the subjects of researchers' attentions for several decades. This reserch tries to align these two approaches to provide strategic decision making. The proposed holistic approach suggests an integration of customer relationship management...

Performance management (PM) and customer management were the subjects of researchers’ attentions for several decades. This research tries to align these two approaches to provide strategic decision-making. The proposed approach suggests an integration of customer relationship management system...