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~subject:"Performance-Messung"
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Performance-Messung
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Performance measurement
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competition
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Frösén, Johanna
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Tikkanen, Henrikki
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Gao, Yuhui
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Jaakkola, Matti
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Liang, Xiaoning
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Vassinen, Antti
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European journal of marketing : EJM
2
European journal of marketing
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ECONIS (ZBW)
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Marketing performance assessment systems and the business context
Frösén, Johanna
;
Tikkanen, Henrikki
;
Jaakkola, Matti
; …
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 715-737
Persistent link: https://www.econbiz.de/10009764004
Saved in:
2
Development and impact of strategic marketing : a longitudinal study in a Nordic country from 2008 to 2014
Frösén, Johanna
;
Tikkanen, Henrikki
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2269-2294
Persistent link: https://www.econbiz.de/10011629391
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3
Do not settle for simple assessment : the effects of marketing metric uses on market-sensing capability
Liang, Xiaoning
;
Frösén, Johanna
;
Gao, Yuhui
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1502-1530
Persistent link: https://www.econbiz.de/10014252309
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