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The influence of source credibility on attitude certainty : exploring the moderating effects of timing of source identification and individual need for cognition
Nan, Xiaoli - In: Psychology & marketing 26 (2009) 4, pp. 321-332
Persistent link: https://www.econbiz.de/10003835531
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The concept and marketing implications of Hispanicness
Villarreal, Ricardo; Peterson, Robert A. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 303-316
Persistent link: https://www.econbiz.de/10003897717
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Why do I identify with thee? : let me count three ways ; how ad context influences race-based character identification
Brumbaugh, Anne M. - In: Psychology & marketing 26 (2009) 11, pp. 970-986
Persistent link: https://www.econbiz.de/10003900008
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Escaping the crosshairs : reactance to identity marketing
Bhattacharjee, Amit; Berger, Jonah; Menon, Geeta - 2010
Persistent link: https://www.econbiz.de/10009377076
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The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising
Panic, Katarina; Cauberghe, Verolien; Verhoye, Delphine - In: Breaking new ground in theory and practice, (pp. 135-146). 2011
Persistent link: https://www.econbiz.de/10009380025
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"As if it were mine" : imagery works by inducing psychological ownership
Kamleitner, Bernadette; Feuchtl, Silvia - In: Journal of marketing theory and practice 23 (2015) 2, pp. 208-223
Persistent link: https://www.econbiz.de/10011300910
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The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
Wirtz, John G.; Sar, Sela; Ghuge, Shreyas - In: Health marketing quarterly 32 (2015) 2, pp. 180-196
Persistent link: https://www.econbiz.de/10011304092
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How certainty transforms persuasion
Tormala, Zakary L.; Rucker, Derek D. - In: Harvard business review : HBR 93 (2015) 9, pp. 96-103
Persistent link: https://www.econbiz.de/10011340315
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How do reference groups influence self-brand connections among Chinese consumers? : implications for advertising
Wei, Yujie; Yu, Chunling - In: Journal of advertising : official publication of the … 41 (2012) 2, pp. 39-54
Persistent link: https://www.econbiz.de/10009659325
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Global perspectives in the origins, development & consequences of women's self concepts cultivated through television programming and advertising
Skiba, Michaeline; Gupta, Susan Forquer - In: Emerging issues and challenges in business & economics …, (pp. 485-496). 2009
Persistent link: https://www.econbiz.de/10010195809