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~subject:"Persönlichkeitspsychologie"
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Stimmung und Werbewirkung
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Persönlichkeitspsychologie
Emotion
10,814
Werbewirkung
8,028
Advertising effects
7,801
Konsumentenverhalten
6,952
Consumer behaviour
6,934
Werbung
3,993
Advertising
3,926
Online-Marketing
2,313
Internet marketing
2,301
Wirtschaftspsychologie
1,927
Markenführung
1,753
Brand management
1,752
Economic psychology
1,677
Theorie
1,666
Theory
1,643
Markenimage
1,414
Brand image
1,388
Cognition
1,218
Kognition
1,217
Werbepsychologie
1,176
Experiment
1,175
USA
1,101
United States
1,083
Personality psychology
1,066
Psychology of advertising
1,054
Social Web
1,047
Social web
1,046
Beziehungsmarketing
1,045
Relationship marketing
1,042
Intelligenz
870
Deutschland
867
Brand
853
Markenartikel
852
Intelligence
848
Kundenzufriedenheit
844
Customer satisfaction
843
Germany
831
Arbeitszufriedenheit
753
Job satisfaction
751
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Online availability
All
Undetermined
507
Free
194
Type of publication
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Article
844
Book / Working Paper
229
Type of publication (narrower categories)
All
Article in journal
787
Aufsatz in Zeitschrift
787
Aufsatz im Buch
60
Book section
60
Graue Literatur
45
Non-commercial literature
45
Working Paper
41
Arbeitspapier
37
Hochschulschrift
25
Thesis
13
Collection of articles of several authors
12
Sammelwerk
12
Case study
8
Fallstudie
8
Conference paper
7
Konferenzbeitrag
7
Aufsatzsammlung
6
Guidebook
5
Ratgeber
5
Lehrbuch
4
Textbook
3
Collection of articles written by one author
2
Sammlung
2
Bibliografie enthalten
1
Bibliography included
1
Enzyklopädie
1
Handbook
1
Handbuch
1
Konferenzschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
Systematic review
1
Verzeichnis
1
Übersichtsarbeit
1
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Language
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English
1,027
German
47
Author
All
Dufwenberg, Martin
9
Battigalli, Pierpaolo
8
Septianto, Felix
7
Smith, Alec
6
Williams, Patti
6
Bagozzi, Richard P.
5
Schils, Trudie
5
Wehner, Caroline
5
Akerlof, George A.
4
Arnold, Rolf
4
Coleman, Nicole Verrochi
4
Coneus, Katja
4
Dessí, Roberta
4
Dodoo, Naa Amponsah
4
Kranton, Rachel E.
4
Laucht, Manfred
4
Lindebaum, Dirk
4
Orth, Ulrich R.
4
Raab, Gerhard
4
Siddiqui, Danish Ahmed
4
Stephen, Andrew T.
4
Usman, Osly
4
Zhao, Xiaojian
4
Ashkanasy, Neal M.
3
Badgaiyan, Anant Jyoti
3
Cardon, Melissa S.
3
Diehl, Sandra
3
Duhachek, Adam
3
Faullant, Rita
3
Groth, Markus
3
Hogg, Margaret K.
3
Humphrey, Ronald H.
3
Ilies, Remus
3
Kets de Vries, Manfred F. R.
3
Koopman, Joel
3
Lunardo, Renaud
3
Lybbert, Travis J.
3
Menges, Jochen
3
Nwanzu, Chiyem Lucky
3
Pham, Michel T.
3
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Institution
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Springer Fachmedien Wiesbaden
2
Eberhard Karls Universität Tübingen
1
Erasmus Research Institute of Management
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
FinanzBuch Verlag
1
Haufe-Lexware GmbH & Co. KG
1
IGI Global
1
International Chamber of Commerce
1
International Chamber of Commerce / Europe - United States Committee
1
Management-Symposium <DocNet - der Doktorandenverein an der HSG> <6, 2008, Sankt Gallen>
1
Shaker Verlag
1
Springer-Verlag GmbH
1
United States / Bureau of Agricultural Economics
1
United States / Department of Agriculture
1
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Published in...
All
Journal of business research : JBR
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
International journal of hospitality management
16
Journal of business ethics : JOBE
14
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
Journal of retailing and consumer services
12
Psychology & marketing
12
Tourism management : research, policies, practice
12
International journal of advertising : the review of marketing communications
11
Journal of business venturing
11
Pakistan journal of commerce and social sciences
11
Journal of business and psychology
10
Journal of vocational behavior
10
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
10
Journal of career development
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
Journal of marketing communications
9
European journal of marketing : EJM
8
Human relations
8
Journal of managerial psychology
8
The journal of brand management : an international journal
8
Administrative Sciences : open access journal
7
Entrepreneurship theory and practice : ET&P
7
International entrepreneurship and management journal
7
Journal of advertising : official publication of the American Academy of Advertising
7
SpringerLink / Bücher
7
International journal of human resource management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business ethics : JBE
6
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
6
Journal of promotion management : JPM
6
Academy of Management journal : AMJ
5
Cogent business & management
5
International journal of happiness and development
5
Journal of behavioral decision making
5
Journal of marketing research : JMR
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Leadership & organization development journal
5
Marketing letters : a journal of research in marketing
5
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
5
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Source
All
ECONIS (ZBW)
1,068
EconStor
4
USB Cologne (EcoSocSci)
1
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date (oldest first)
1
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
2
The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
Wirtz, John G.
;
Sar, Sela
;
Ghuge, Shreyas
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011304092
Saved in:
3
Tailoring web-based recruiting messages : individual differences in the persuasiveness of affective and cognitive messages
Kraichy, David
;
Chapman, Derek S.
- In:
Journal of business and psychology
29
(
2014
)
2
,
pp. 253-268
Persistent link: https://www.econbiz.de/10010363943
Saved in:
4
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
5
Should donation ads include happy victim images? : the moderating role of regulatory focus
Zemack-Rugar, Yael
;
Klucarova-Travani, Sona
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10011964322
Saved in:
6
The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong
;
Zhao, Xiaofeng
;
Zheng, Jiahao
- In:
Journal of management analytics
6
(
2019
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
Saved in:
7
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
8
Escaping the crosshairs : reactance to identity marketing
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
-
2010
Persistent link: https://www.econbiz.de/10009377076
Saved in:
9
"As if it were mine" : imagery works by inducing psychological ownership
Kamleitner, Bernadette
;
Feuchtl, Silvia
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011300910
Saved in:
10
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
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