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Machiavellianism or morality : which behavior pays off in online innovation contests?
Hutter, Katja; Füller, Johann; Hautz, Julia; Bilgram, … - In: Journal of management information systems : JMIS 32 (2015) 3, pp. 197-228
Persistent link: https://www.econbiz.de/10011435879
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Personality, person-brand fit, and brand community : an investigation of individuals, brands, and brand communities
Matzler, Kurt; Pichler, Elisabeth A.; Füller, Johann; … - In: Journal of marketing management : MM 27 (2011) 9/10, pp. 874-890
Persistent link: https://www.econbiz.de/10009349582
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Performing identities : processes of brand and stakeholder identity co-construction
Wallpach, Sylvia von; Hemetsberger, Andrea; Espersen, Peter - In: Journal of business research : JBR 70 (2017), pp. 443-452
Persistent link: https://www.econbiz.de/10011620572
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From brand identity to polysemous brands : commentary on "Performing identities : processes of brand and stakeholder identity co-construction"
Michel, Géraldine - In: Journal of business research : JBR 70 (2017), pp. 453-455
Persistent link: https://www.econbiz.de/10011620574