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~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Markenimage
11,117
Brand image
10,864
Markenführung
7,134
Brand management
7,129
Konsumentenverhalten
6,691
Consumer behaviour
6,690
Brand
3,343
Markenartikel
3,321
Relationship marketing
1,903
Beziehungsmarketing
1,902
Social Web
1,008
Social web
1,008
Werbewirkung
1,001
Advertising effects
998
Online-Marketing
926
Internet marketing
916
Designation of origin
892
Herkunftsbezeichnung
892
Tourism marketing
762
Tourismusmarketing
762
Customer satisfaction
673
Kundenzufriedenheit
673
Marketingmanagement
626
Marketing management
621
Destination management
617
Destinationsmanagement
617
Corporate reputation
513
Firmenimage
513
Deutschland
511
Brand loyalty
504
Germany
485
Holiday behaviour
475
Urlaubsverhalten
475
Werbung
454
Advertising
453
Markentreue
437
Viral marketing
433
Virales Marketing
433
Personality psychology
430
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Online availability
All
Undetermined
257
Free
47
Type of publication
All
Article
392
Book / Working Paper
39
Type of publication (narrower categories)
All
Article in journal
372
Aufsatz in Zeitschrift
372
Aufsatz im Buch
19
Book section
19
Hochschulschrift
13
Thesis
9
Conference paper
5
Konferenzbeitrag
5
Arbeitspapier
4
Working Paper
4
Graue Literatur
3
Non-commercial literature
3
Case study
1
Fallstudie
1
Festschrift
1
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Language
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English
408
German
23
Author
All
Huber, Frank
5
Bauer, Hans H.
3
Bennett, Gregg
3
Büttner, Miriam
3
Forehand, Mark R.
3
Guzman, Francisco
3
Japutra, Arnold
3
Lunardo, Renaud
3
Moharana, Tapas Ranjan
3
Mäder, Ralf
3
Pradhan, Debasis
3
Sauer, Nicola E.
3
Tscheulin, Dieter K.
3
Wallpach, Sylvia von
3
Aggarwal, Pankaj
2
Al Zagir, Nadia
2
Angle, Justin W.
2
Anthoni, Kristine
2
Avery, Jill
2
Bagozzi, Richard P.
2
Baker, Thomas A., III.
2
Banerjee, Saikat
2
Batra, Rajeev
2
Behl, Abhishek
2
Bekk, Magdalena
2
Black, Iain
2
Brison, Natasha
2
Buil, Isabel
2
Burmann, Christoph
2
Carlson, Brad D.
2
Coulter, Robin A.
2
Dagogo-Jack, Sokiente W.
2
Das, Gopal
2
De Chernatony, Leslie
2
Diamantopoulos, Adamantios
2
Eghbali, Sahand
2
Eisend, Martin
2
Elliott, Richard
2
Espersen, Peter
2
Fastoso, Fernando
2
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Institution
All
Springer Fachmedien Wiesbaden
1
Westfälische Wilhelms-Universität Münster
1
Published in...
All
Journal of business research : JBR
40
The journal of brand management : an international journal
19
The journal of product & brand management
18
Psychology & marketing
12
Journal of retailing and consumer services
9
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International marketing review
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : MM
6
The journal of consumer marketing
6
European journal of marketing
5
International journal of consumer studies
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of international consumer marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Asia Pacific journal of marketing and logistics
4
International journal of hospitality management
4
International journal of sports marketing & sponsorship
4
International review on public and non-profit marketing
4
Journal of business economics : JBE
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
4
Young consumers : insight and ideas for responsible marketers
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality marketing & management
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Pakistan journal of commerce and social sciences
3
Sport management review
3
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Source
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ECONIS (ZBW)
431
Showing
1
-
10
of
431
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brands as symbolic resources for the construction of identity
Elliott, Richard
;
Wattanasuwan, Kritsadarat
-
2009
Persistent link: https://www.econbiz.de/10003784514
Saved in:
2
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003354640
Saved in:
3
The self and the brand
Kirmani, Amna
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 271-275
Persistent link: https://www.econbiz.de/10003883883
Saved in:
4
Comparing factor analytical and circumplex models of brand personality in brand positioning
Bao, Jia Yao Esther
;
Sweeney, Jillian C.
- In:
Psychology & marketing
26
(
2009
)
10
,
pp. 927-949
Persistent link: https://www.econbiz.de/10003896809
Saved in:
5
Brand relationship quality and its value for personal contact
Smit, Edith
;
Bronner, Fred
;
Tolboom, Maarten
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 627-633
Persistent link: https://www.econbiz.de/10003487039
Saved in:
6
You are what you wear: brand personality influences on consumer impression formation
Fennis, Bob Michaël
;
Pruyn, Ad
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 634-639
Persistent link: https://www.econbiz.de/10003487042
Saved in:
7
The malleable brand : the role of implicit theories in evaluating brand extensions
Yorkston, Eric A.
;
Nunes, Joseph C.
;
Matta, Shashi
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 80-93
Persistent link: https://www.econbiz.de/10003940586
Saved in:
8
The role of self- and functional congruity in cruising intentions
Hung, Kam
;
Petrick, James F.
- In:
Journal of travel research : a quarterly publication of …
50
(
2010/11
)
1
,
pp. 100-112
Persistent link: https://www.econbiz.de/10008857487
Saved in:
9
Die Marke als Spiegel der Persönlichkeit
Schweiger, Günter
;
Dabić, Marina
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 329-342)
.
2008
Persistent link: https://www.econbiz.de/10003588716
Saved in:
10
Branding television news in a multichannel environment : an exploratory study of network news brand personality
Chan-Olmsted, Sylvia M.
;
Cha, Jiyoung
- In:
JMM : the international journal on media management
9
(
2007
)
4
,
pp. 135-150
Persistent link: https://www.econbiz.de/10003607002
Saved in:
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