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Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.; Arnold, Mark J.; Magnusson, Peter; … - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
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Exploring the chain of effects between local identity and expatriate consumers' preference for local food brands
Miocevic, Dario; Brecic, Ruzica; Zdravkovic, Srdan - In: The journal of product & brand management 31 (2022) 5, pp. 718-730
Persistent link: https://www.econbiz.de/10013407497
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Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter; Westjohn, Stanford A.; Sirianni, Nancy J. - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
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Responsiveness to global and local consumer culture positioning : a personality and collective identity perspective
Westjohn, Stanford A.; Singh, Nitish; Magnusson, Peter - In: Journal of international marketing 20 (2012) 1, pp. 58-73
Persistent link: https://www.econbiz.de/10009520919
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The influence of self-construal on consumer responses to sizing discrepancy
Jung, Hyeyoon; Magnusson, Peter; Peng, Yi - In: International marketing review 40 (2023) 6, pp. 1325-1343
Persistent link: https://www.econbiz.de/10014470376