Narrow search
Showing 1 - 6 of 6
Cover Image
Increasing power and preventing pain : the moderating role of self-construal in advertising message framing
Sung, Yongjun; Choi, Sejung Marina - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 71-85
Persistent link: https://www.econbiz.de/10009009160
Cover Image
Brand personality dimensions in China
Chu, Shu-chuan; Sung, Yongjun - In: Journal of marketing communications 17 (2011) 3, pp. 163-181
Persistent link: https://www.econbiz.de/10009261664
Cover Image
Brand-situation congruity : the roles of self-construal and brand commitment
Sung, Yongjun; Choi, Sejung Marina; Tinkham, Spencer F. - In: Psychology & marketing 29 (2012) 12, pp. 941-955
Persistent link: https://www.econbiz.de/10009691213
Cover Image
AI-powered recommendations : the roles of perceived similarity and psychological distance on persuasion
Ahn, Jungyong; Kim, Jungwon; Sung, Yongjun - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1366-1384
Persistent link: https://www.econbiz.de/10012802312
Cover Image
Antecedents of nation brand personality
Song, Young-a; Sung, Yongjun - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 80-94
Persistent link: https://www.econbiz.de/10009741972
Cover Image
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua; Kafiliveyjuyeh, Soheil; Lee, Jung Ah; … - In: International journal of advertising : the review of … 43 (2024) 3, pp. 434-464
Persistent link: https://www.econbiz.de/10014550977