Brand personality dimensions in China
Year of publication: |
2011
|
---|---|
Authors: | Chu, Shu-chuan ; Sung, Yongjun |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 17.2011, 3, p. 163-181
|
Subject: | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Nationalkultur | National culture | Konsumentenverhalten | Consumer behaviour | China |
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