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~subject:"Persönlichkeitspsychologie"
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Ethnic identity in advertising...
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Persönlichkeitspsychologie
Consumer behaviour
22
Konsumentenverhalten
22
USA
11
United States
11
Brand management
9
Markenführung
8
Marketing theory
8
Marketingtheorie
8
Advertising effects
6
Werbewirkung
6
Brand pride
5
Brand tribalism
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Emotion
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Theorie
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Theory
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Advertising
4
Brand
4
Brand attitude
4
Brand image
4
Business ethics
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Markenartikel
4
Markenimage
4
Marktforschung
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Personality psychology
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Purchase intention
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Sportmarketing
4
Sports marketing
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Unternehmensethik
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Beziehungsmarketing
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Bibliometrics
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Bibliometrie
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Economic ethics
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Einzelhandel
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Ethics
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Ethik
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Ethnic group
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Ethnische Gruppe
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Experiment
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Sierra, Jeremy J.
4
Hyman, Michael R.
2
Lee, Byung-Kwan
2
Suh, Taewon
2
Heiser, Robert S.
1
Taute, Harry A.
1
Turri, Anna M.
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Journal of promotion management : innovations in planning and applied research
2
Asia Pacific journal of marketing and logistics
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
4
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1
Antecedents and consequences of extrinsic superstitious beliefs : a cross-cultural investigation
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Lee, Byung-Kwan
; …
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 559-581
Persistent link: https://www.econbiz.de/10011456460
Saved in:
2
Positive psychology's mindset precursors of attitude-toward-advertising-in-general
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Turri, Anna M.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1019-1054
Persistent link: https://www.econbiz.de/10013357213
Saved in:
3
Personal opinions and beliefs as determinants of collegiate football consumption for revered and hated teams
Sierra, Jeremy J.
;
Taute, Harry A.
;
Heiser, Robert S.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
3
,
pp. 143-153
Persistent link: https://www.econbiz.de/10008661231
Saved in:
4
Understanding the effects of physical images on viewers in social comparison contexts : a multi-study approach
Lee, Byung-Kwan
;
Suh, Taewon
;
Sierra, Jeremy J.
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012179098
Saved in:
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