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~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
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Badgaiyan, Anant Jyoti
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Journal of retailing and consumer services
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The journal of brand management : an international journal
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ECONIS (ZBW)
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If brands are people, then people are impulsive : assessing the connection between brand personality and impulsive buying behaviour
Badgaiyan, Anant Jyoti
;
Dixit, Saumya
;
Verma, Anshul
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 622-638
Persistent link: https://www.econbiz.de/10011771423
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2
Intrinsic factors affecting impulsive buying behaviour : evidence from India
Badgaiyan, Anant Jyoti
;
Verma, Anshul
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 537-549
Persistent link: https://www.econbiz.de/10010388538
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