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Regulatory focus in economic contexts
Florack, Arnd; Keller, Johannes; Palcu, Johanna - In: Journal of economic psychology : research in economic … 38 (2013), pp. 127-137
Persistent link: https://www.econbiz.de/10010235668
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Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna; Arslanagic-Kalajdzic, Maja; … - In: Journal of business research : JBR 80 (2017), pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
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Multiple consumer identities and the crossover effect of the EU identity in predicting domestic and foreign product preferences
Micevski, Milena; Halkias, Georgios; Herz, Marc - In: Journal of business research : JBR 104 (2019), pp. 622-631
Persistent link: https://www.econbiz.de/10012105238
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Consumer ethnocentrism, national identity, and consumer cosmopolitanism as drivers of consumer behavior : a social identity theory perspective
Zeugner-Roth, Katharina Petra; Žabkar, Vesna; … - In: Journal of international marketing 23 (2015) 2, pp. 25-54
Persistent link: https://www.econbiz.de/10011292298
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"Regretting your brand-self?" : the moderating role of consumer-brand identification on consumer responses to purchase regret
Davvetas, Vasileios; Diamantopoulos, Adamantios - In: Journal of business research : JBR 80 (2017), pp. 218-227
Persistent link: https://www.econbiz.de/10011771503