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A comparative study of small business owner-managers' identity construction in B2B relationship marketing and business networking discourse in the UK and China
Preechanont, Piyanuch; Lu, Tao - In: Journal of enterprising culture 21 (2013) 4, pp. 495-532
Persistent link: https://www.econbiz.de/10010346341
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Credit scoring of small and medium enterprises : a behavioural approach
Goel, Akanksha; Rastogi, Shailesh - In: Journal of entrepreneurship in emerging economies 15 (2023) 1, pp. 46-69
Persistent link: https://www.econbiz.de/10013536184
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Relationships, roles, and consumer identity in services marketing
McKeage, Kim; Gulas, Charles S. - In: Services marketing quarterly 34 (2013) 3, pp. 231-239
Persistent link: https://www.econbiz.de/10009778518
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Der Zusammenhang zwischen Mitarbeiter- und Kundenzufriedenheit : direkte, indirekte und moderierende Effekte
Stock-Homburg, Ruth - 2009 - 4. Aufl.
Persistent link: https://www.econbiz.de/10003885575
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Der Zusammenhang zwischen Mitarbeiter- und Kundenzufriedenheit : direkte, indirekte und moderierende Effekte
Stock-Homburg, Ruth - 2007 - 3. Aufl.
Persistent link: https://www.econbiz.de/10003456538
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Customer personality and relationship satisfaction : empirical evidence from Indian banking sector
Mishra, Vishal; Vaithianathan, Sridhar - In: The international journal of bank marketing : IJBM 33 (2015) 2, pp. 122-142
Persistent link: https://www.econbiz.de/10011326063
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Understanding consumer heterogeneity in relationship marketing response : an attachment theoretic perspective
Paulssen, Marcel; Fournier, Susan - 2005
Persistent link: https://www.econbiz.de/10002720287
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Der Zusammenhang zwischen Mitarbeiter- und Kundenzufriedenheit : direkte, indirekte und moderierende Effekte
Stock-Homburg, Ruth - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001532588
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Trickle-Down Overconfidence : The Impact of Customer Overconfidence on Supplier Firms
Nelson, Aaron - 2019
Economic research has long focused on how individual behavioral biases can create spillover effects. In this paper, we consider why CEO overconfidence impacts other firms in the supply chain. Using data on supplier-customer relationships, we examine how suppliers respond to overconfident...
Persistent link: https://www.econbiz.de/10012861405
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Salesperson's personality and relationship quality : are you a friend or a customer?
Peighambari, Kaveh; Sattari, Setayesh; Styvén, Maria; … - In: Marketing in the socially-networked world : challenges …, (pp. 511-518). 2013
Persistent link: https://www.econbiz.de/10010191244