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~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Consumer behaviour
99
Konsumentenverhalten
99
Brand management
40
Markenführung
40
Emotion
34
Advertising
30
Advertising effects
28
Brand image
28
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28
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28
Werbung
27
Beziehungsmarketing
24
Relationship marketing
24
Brand
20
Markenartikel
20
Luxury goods
16
Luxusgüter
16
Personality psychology
15
Ethics
11
Ethik
11
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10
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Construal level
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7
Customer satisfaction
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Kundenzufriedenheit
7
Satisfaction
7
Viral marketing
7
Virales Marketing
7
Brand loyalty
6
Business ethics
6
Cognition
6
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Septianto, Felix
10
Japutra, Arnold
5
Paramita, Widya
5
Seo, Yuri
2
Simkin, Lyndon
2
Soegianto, Bambang
2
Wang, Shasha
2
An, Jake
1
Arli, Denni
1
Candra, Ika Diyah
1
Chan, Eugene Y.
1
Chiew, Tung Moi
1
Ekinci, Yuksel
1
Ekinici, Yuksel
1
Li, Ting
1
Loureiro, Sandra Maria Correia
1
Molinillo, Sebastian
1
Nasution, Reza Ashari
1
Purwanto, B. M.
1
Quach, Sara
1
Sun, Jian-Min
1
Thaichon, Park
1
Tjiptono, Fandy
1
Winahjoe, Sari
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Journal of business research : JBR
3
Australasian marketing journal
1
Australian journal of management
1
International journal of advertising : the review of marketing communications
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing for higher education
1
Journal of public policy & marketing
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
15
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1
Exploring brand attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
2
The role of personal values and personality traits on intention to recommend a destination
Japutra, Arnold
;
Loureiro, Sandra Maria Correia
;
Wang, …
- In:
Tourism analysis : an interdisciplinary tourism & …
26
(
2021
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10012745322
Saved in:
3
Self-congruence, brand attachment and compulsive buying
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 456-463
Persistent link: https://www.econbiz.de/10012023685
Saved in:
4
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
5
The influence of self-congruence and relationship quality on student educational involvement
Japutra, Arnold
;
Wang, Shasha
;
Li, Ting
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10014286212
Saved in:
6
The role of implicit theories in motivating donations in response to threat-based awe
Septianto, Felix
;
Seo, Yuri
;
Paramita, Widya
- In:
Journal of public policy & marketing
41
(
2022
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10012703056
Saved in:
7
Sharing is (not) caring? : the interactive effects of power and psychological distance on tolerance of unethical behavior
Paramita, Widya
;
Septianto, Felix
;
Winahjoe, Sari
; …
- In:
Australasian marketing journal
28
(
2020
)
3
,
pp. 42-49
Persistent link: https://www.econbiz.de/10012599949
Saved in:
8
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
9
Personalized giving : configurational approach in examining demographics, morality, and prosocial intentions
Septianto, Felix
;
An, Jake
;
Soegianto, Bambang
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
3
,
pp. 330-342
Persistent link: https://www.econbiz.de/10012257903
Saved in:
10
Being moral and doing good to others : re-examining the role of emotion, judgment, and identity on prosocial behavior
Septianto, Felix
;
Soegianto, Bambang
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 180-191
Persistent link: https://www.econbiz.de/10011700790
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