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~subject:"Personal banking"
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Personal banking
Relationship marketing
11
Beziehungsmarketing
9
Bank
6
Privatkundengeschäft
6
Social Web
6
Social web
6
Banking
5
Internet
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Großbritannien
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Kundenintegration
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Permission marketing
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Service-Dominant Logic
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Durkin, Mark
6
O'Donnell, Aodheen
2
Worthington, Steve
2
Clark, Victoria
1
Crowe, Joe
1
Crowe, Joseph
1
Jennings, Deirdre
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Mulholland, Gwyneth
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Mullholland, Gwyneth
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Murray, Lisa
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Journal of financial services marketing : JFSM
2
Journal of retailing and consumer services
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Journal of strategic marketing
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The marketing review
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ECONIS (ZBW)
6
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1
Key influencers and inhibitors on adoption of the Internet for banking
Durkin, Mark
;
Jennings, Deirdre
;
Mulholland, Gwyneth
; …
- In:
Journal of retailing and consumer services
15
(
2008
)
5
,
pp. 348-357
Persistent link: https://www.econbiz.de/10003742275
Saved in:
2
Relationship disconnect in retail banking
Durkin, Mark
;
O'Donnell, Aodheen
;
Crowe, Joe
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
4
,
pp. 260-271
Persistent link: https://www.econbiz.de/10003698394
Saved in:
3
On e-banking adoption: from banker perception to customer reality
Durkin, Mark
;
O'Donnell, Aodheen
;
Mullholland, Gwyneth
; …
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10003494071
Saved in:
4
Co-destruction of value in context : cases from retail banking
Worthington, Steve
;
Durkin, Mark
- In:
The marketing review
12
(
2012
)
3
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009712777
Saved in:
5
On the potential for Twitter to add value in retail bank relationships
Murray, Lisa
;
Durkin, Mark
;
Worthington, Steve
;
Clark, …
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
4
,
pp. 277-290
Persistent link: https://www.econbiz.de/10010497731
Saved in:
6
Retail bank customer preferences : personal and remote interactions
Durkin, Mark
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001775918
Saved in:
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