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~subject:"Personality psychology"
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Personality psychology
1985
2,148
Wirtschaftspsychologie
1,919
Economic psychology
1,670
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1,178
Psychology of advertising
1,056
Theorie
813
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605
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402
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395
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303
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280
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263
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164
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155
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153
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144
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140
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139
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139
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125
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124
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119
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119
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117
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117
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114
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Akerlof, George A.
4
Kranton, Rachel E.
4
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2
Haire, Mason
2
Kim, Kacy K.
2
Lucas, Richard E.
2
Lybbert, Travis J.
2
Maier, Norman Raymond Frederick
2
Myers, Charles S.
2
Raab, Gerhard
2
Rajan, Sreenivas
2
Rucker, Derek D.
2
Taylor, Charles Raymond
2
Tormala, Zakary L.
2
Unger, Fritz
2
Wuepper, David
2
Yoon, Sukki
2
Zhao, Xiaojian
2
Abarca, Nureya
1
Abdin, MD. Joynal
1
Acevedo, Alma
1
Altinay, Levent
1
Altman, Yochanan
1
Anasori, Elham
1
Andersson, Gerhard
1
Arcenas, Marion
1
Arenius, Pia
1
Azar, Ofer H.
1
Baba, Mubashir Majid
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Baek, Youngkyun
1
Baker, Melissa A.
1
Bakpayev, Marat
1
Baluku, Martin
1
Bang, Hye Jin
1
Baranovskaya, Tatiana
1
Battigalli, Pierpaolo
1
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1
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1
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Journal of advertising : official publication of the American Academy of Advertising
4
International journal of advertising : the review of marketing communications
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
McGraw-Hill series in psychology
3
International journal of happiness and development
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of career development
2
Journal of marketing theory and practice
2
Lehrbuch Gabler
2
Psychology & marketing
2
The Oxford handbook of well-being and public policy
2
A Wiley publication in psychology
1
Administrative Sciences : open access journal
1
Agricultural economics bibliographies
1
Annual review of resource economics
1
Asset price bubbles : the implications for monetary, regulatory, and international policies
1
Breaking new ground in theory and practice
1
Business ethics and leadership : BEL
1
Cross cultural management : an international journal
1
Current issues in work and organizational psychology
1
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
1
Die Wirtschaftspsychologie
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / The Pensions Institute, Cass Business School, City University
1
Discussion papers in macroeconomics, forecasting and econometrics / A
1
Documento de trabajo
1
Economics, management and financial markets
1
Emerging issues and challenges in business & economics : selected contributions from the 8th Global Conference [on Business & Economics ... held at the Faculty of Economics of the University of Florence in the month of October 2008]
1
Entrepreneurship theory and practice : ET&P
1
Erasmus journal for philosophy and economics : EJPE
1
Ethics and organizational practice : questioning the moral foundations of management
1
Evaluating research and the question of criteriology
1
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Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
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Health marketing quarterly
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ECONIS (ZBW)
162
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1
The influence of source credibility on attitude certainty : exploring the moderating effects of timing of source identification and individual need for cognition
Nan, Xiaoli
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 321-332
Persistent link: https://www.econbiz.de/10003835531
Saved in:
2
The concept and marketing implications of Hispanicness
Villarreal, Ricardo
;
Peterson, Robert A.
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10003897717
Saved in:
3
Why do I identify with thee? : let me count three ways ; how ad context influences race-based character identification
Brumbaugh, Anne M.
- In:
Psychology & marketing
26
(
2009
)
11
,
pp. 970-986
Persistent link: https://www.econbiz.de/10003900008
Saved in:
4
Escaping the crosshairs : reactance to identity marketing
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
-
2010
Persistent link: https://www.econbiz.de/10009377076
Saved in:
5
The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising
Panic, Katarina
;
Cauberghe, Verolien
;
Verhoye, Delphine
- In:
Breaking new ground in theory and practice
,
(pp. 135-146)
.
2011
Persistent link: https://www.econbiz.de/10009380025
Saved in:
6
"As if it were mine" : imagery works by inducing psychological ownership
Kamleitner, Bernadette
;
Feuchtl, Silvia
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011300910
Saved in:
7
The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
Wirtz, John G.
;
Sar, Sela
;
Ghuge, Shreyas
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011304092
Saved in:
8
How certainty transforms persuasion
Tormala, Zakary L.
;
Rucker, Derek D.
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 96-103
Persistent link: https://www.econbiz.de/10011340315
Saved in:
9
How do reference groups influence self-brand connections among Chinese consumers? : implications for advertising
Wei, Yujie
;
Yu, Chunling
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 39-54
Persistent link: https://www.econbiz.de/10009659325
Saved in:
10
Global perspectives in the origins, development & consequences of women's self concepts cultivated through television programming and advertising
Skiba, Michaeline
;
Gupta, Susan Forquer
- In:
Emerging issues and challenges in business & economics …
,
(pp. 485-496)
.
2009
Persistent link: https://www.econbiz.de/10010195809
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