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Reframing Indigenous tourism entrepreneurial personality, experience, sense of community and challenges in community-based tourism-related business

Mohd Hafiz Hanafiah; Norol Hamiza Zamzuri; Tengku Intan … - In: Journal of enterprising communities : people and places … 18 (2024) 2, pp. 327-346

Persistent link: https://www.econbiz.de/10014513104

Performed identity and community among college student interns preparing for work

Brooks, Catherine F. - In: Journal of education for business 89 (2014) 3, pp. 165-170

Persistent link: https://www.econbiz.de/10010403511

Gegen den Schwarm : aus eigener Kraft erfolgreich werden

Kolbusa, Matthias - 2014

Persistent link: https://www.econbiz.de/10010423643

Defending the markers of masculinity : consumer resistance to brand gender-bending

Avery, Jill - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 322-336

Persistent link: https://www.econbiz.de/10009684920

Attachment, identification, and loyalty : examining mediating mechanisms across brand and brand community contexts

Hung, Hsiu-Yu - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 594-614

Persistent link: https://www.econbiz.de/10010462630

Identity brokerage and nonprofit community building

Gilpin, Dawn R.; Miller, Nina K. - In: Journal of nonprofit & public sector marketing 25 (2013) 4, pp. 354-373

Persistent link: https://www.econbiz.de/10010234741

"It’s us, you know, there’s a feeling of community" : exploring notions of community in a consumer co-operative

Wells, Victoria; Ellis, Nick; Slack, Richard; Moufahim, Mona - In: Journal of business ethics : JOBE 158 (2019) 3, pp. 617-635

Persistent link: https://www.econbiz.de/10012058500

Defending the Markers of Masculinity : Consumer Resistance to Brand Gender-Bending

Avery, Jill - 2012

perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand … as a masculine marker, and reifies particular definitions of masculinity in the community …

Persistent link: https://www.econbiz.de/10014047861

Effects of brand community social responsibility : roles of collective self-esteem and altruism

Zhou, Zhimin; Wang, Yucheng; Zheng, Yaqin; Liu, ShiXiong - In: The journal of brand management : an international journal 30 (2023) 4, pp. 347-366

Persistent link: https://www.econbiz.de/10014326928

Reframing the practice of volunteering as a collective endeavour through a focal brand community

Mitchell, Sarah-Louise - In: European journal of marketing 57 (2023) 10, pp. 2683-2712

Persistent link: https://www.econbiz.de/10014448574

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