Reframing the practice of volunteering as a collective endeavour through a focal brand community
Year of publication: |
2023
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Authors: | Mitchell, Sarah-Louise |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 10, p. 2683-2712
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Subject: | Brand community | Nonprofit organisation | Practice | Social identity theory | Volunteer | Nonprofit-Organisation | Nonprofit organization | Ehrenamtliche Arbeit | Voluntary work | Markenführung | Brand management | Social Web | Social web | Persönlichkeitspsychologie | Personality psychology | Gemeinschaft | Community |
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