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Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.; Malkewitz, Keven; Bee, Colleen - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
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Store-evoked affect, personalities, and consumer emotional attachments to brands
Orth, Ulrich R.; Limon, Yonca; Rose, Gregory - In: Journal of business research : JBR 63 (2010) 11, pp. 1202-1208
Persistent link: https://www.econbiz.de/10008696670
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Nostalgic brands as mood boosters
Orth, Ulrich R.; Gal, Steffi - In: The journal of brand management : an international journal 19 (2011/12) 8, pp. 666-679
Persistent link: https://www.econbiz.de/10009576044
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Disentangling the influence of attachment anxiety and attachment security in consumer formation of attachments to brands
Proksch, Michael; Orth, Ulrich R.; Bethge, Franziska - In: Journal of consumer behaviour : an international … 12 (2013) 4, pp. 318-326
Persistent link: https://www.econbiz.de/10009780515
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Designing for the genders : the role of visual harmony
Nickel, Kristina; Orth, Ulrich R.; Kumar, Minu - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 697-713
Persistent link: https://www.econbiz.de/10012494711
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Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.; Rose, Gregory - In: European journal of marketing : EJM 51 (2017) 2, pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
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Beyond society's desire for a slowed-down temporal experience : toward a nomological network of individuals' need-for deceleration
Sager, Anna-Lena; Timm, Jule; Hoffmann, Stefan; Orth, … - In: Psychology & marketing 40 (2023) 10, pp. 1933-1952
Persistent link: https://www.econbiz.de/10014338447